Brand Tone

Enthusiastic and Energetic, Direct and Sales-Oriented, Reliable and Trustworthy, Supportive and Knowledgeable, Approachable and Friendly, Value-Driven

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Reliability and Dependability
• •Comprehensive Support for Professionals
• •Growth and Ambition
• •Accessibility and Convenience

Best Practices

• •Always Lead with Value and Support: In all communications, emphasize how Salon Backbar benefits the customer, whether through competitive pricing, dependable service, a wide selection, or knowledgeable support. This reinforces the core brand promise.
• •Maintain an Enthusiastic and Approachable Voice: Utilize positive and friendly language. On social media, incorporate emojis where fitting. Share the brand's relatable "American Dream" origin story to foster a personal connection.
• •Be Direct and Clear in Promotions: When announcing sales or new products, communicate information straightforwardly. Employ clear calls to action (e.g., "Shop Now," "Explore Deals"). Ensure that pricing and offers are transparent and easy to comprehend.
• •Showcase Reliability and Trustworthiness: Regularly mention service guarantees, quick shipping, and the brand's positioning as a "reliable source." Feature customer testimonials and positive reviews to build social proof and enhance trust.
• •Foster Community and Engagement: Encourage interaction on social media platforms by asking questions or running polls. Highlight user-generated content, such as posts from the #SalonBackbarSquad, to cultivate a sense of community and show customer appreciation. Share educational content or host informational sessions to reinforce the brand's role as a supportive resource for professionals.

Social Perception

Highly Positive Among Customers, Trusted Supplier, Excellent Value, Community Focused (Emerging), Strong Product Availability

Copy Examples

• •Headline: Stock Your Salon & Save BIG! 💯 Your Go-To for Pro Beauty Essentials. Body: Why pay more? Salon Backbar delivers the top brands and tools your salon needs, straight to your door. From clippers to color, we've got your back with unbeatable deals and fast shipping. Shop now and see the difference! #SalonBackbar #ProBeauty #SalonSupplies #BarberDeals
• •Headline: 🔥 Hot New Arrivals + Can't-Miss Bundles! 🔥 Body: Level up your artistry with the latest from [Brand Name] and other industry favorites! Plus, check out our exclusive bundle deals to get more of what you love for less. Salon Backbar: Your reliable partner for quality and value. What are you stocking up on this week? 👇 #BeautyPros #HairStylistDeals #BarberLife #SalonBackbarTrusted
• •Headline: From Our Garage to Your Salon: The Salon Backbar Story 💖 Body: We started with a dream and a car full of supplies! Today, Salon Backbar is proud to serve thousands of amazing salon pros like YOU. We're your dedicated source for everything backbar, always with great prices and the support you deserve. Thanks for being part of our journey! [Link to About Us] #AmericanDream #SalonFamily #BeautyDistributor #SalonBackbarSupports
• •Headline: Don't Let Empty Shelves Stress You Out! 🚚 We Deliver! Body: Running low? Our Salon Backbar Mobile Delivery Van is on the way! Get your essential supplies delivered quickly and conveniently. We make stocking up easy, so you can focus on your clients. Quality products, reliable service, happy stylists! Learn more about our delivery service. [Link] #SalonDelivery #BackbarEssentials #HassleFreeSupplies #SalonBackbarCares
• •Headline: ✨ Unlock Your Best Work with Salon Backbar! ✨ Body: As your expert beauty resource, we're more than just supplies. We offer the education, products, and deals to help you shine. Discover top-tier tools, vibrant colors, and nourishing care from the brands you trust. Need advice? We're here to help! Join the #SalonBackbarSquad. #ProfessionalBeauty #HairEducation #BarberTools #BeautyValue