Brand Tone

Personal and Passionate, Youthful and Vibrant, Empowering and Inclusive, Authentic and Handmade

Brand Values

• •Uniqueness and Personalization
• •Quality and Attention to Detail
• •Community
• •Passion and Dedication
• •Authenticity

Best Practices

• •Embrace the Founder's Voice: Continue to weave Carolina's personal passion and dedication into the brand narrative.
• •Highlight 'Handmade in Portugal': Consistently emphasize the artisanal nature, the small atelier, and the Portuguese origin.
• •Speak the Language of 'Vibrant & Joyful': Use descriptive and evocative language that reflects the 'cores vibrantes e alegres' (vibrant and cheerful colors).
• •Foster Community & Empowerment: Actively use and encourage the #SalNaAreiaGirl hashtag.
• •Prioritize 'Unique & Personalized': Always bring the message back to the core offering of customization.

Social Perception

Positive and Appreciative, Community-Focused, Valued for Customization and Uniqueness, Seen as a Passion-Driven Small Business

Copy Examples

• •Headline (Website/Social Media): "Your Dream Bikini, Made by Hand, Just for You. ✨ Dive into a Sal na Areia summer – unique, vibrant, and perfectly you. #SalNaAreiaGirl"
• •Instagram Caption: "Sun-kissed skin and a bikini that tells your story. ☀️ Each Sal na Areia piece is crafted with love and a splash of Portuguese sunshine in our little atelier. What will your unique design say? #HandmadeSwimwear #YourPerfectSwimsuit #PortugalFashion"
• •Product Description Snippet: "More than just swimwear, it’s a feeling. Our [Bikini Name] is designed with vibrant colors inspired by endless summer days and meticulous attention to detail, ensuring a fit that feels like it was made just for your adventures. Customize your cut, choose your print, and own your sunshine!"
• •Email Marketing Subject Line: "👋 Carolina here! Let's design your unique summer look! ✂️"
• •About Us Snippet (Short Version for Social): "From a dream in a small Portuguese atelier to your favorite summer memory. Sal na Areia isn't just about bikinis; it's about celebrating you with unique, handcrafted swimwear made with passion and vibrant joy. Join the #SalNaAreiaGirl community! 💖"