Brand Tone

Premium, trustworthy, expert, and aspirational, conveying a luxurious and gourmet experience.

Brand Values

• •Quality
• •Experience & Tradition
• •Health & Nutrition
• •Customer Satisfaction
• •Convenience

Best Practices

• •Prioritize "Premium" in Your Vocabulary: Use words like "finest," "premium," "gourmet," "luxury," "expertly," and "specialized" to consistently reinforce the high quality of your products.
• •Highlight Your Heritage: Regularly mention your "20 years of experience" to build trust and communicate expertise. This is a powerful differentiator.
• •Educate Your Audience: Share information about the origin of your salmon (Norway), the health benefits (Omega-3s), and what makes certain cuts like the Balik fillet special. This positions you as a knowledgeable expert.
• •Leverage Social Proof: Continue to feature high-quality customer testimonials and media mentions. This validates your claims of quality and builds trust with potential customers.
• •Maintain Visual Consistency: Ensure all your photography is professional and appetizing. The visuals should match the premium quality of the products you are selling. High-quality imagery reinforces a high-quality brand perception.

Social Perception

Highly positive, viewed as a leader and provider of high-grade, premium, and 'fanciest' salmon products, known for quality and adherence to international standards.

Copy Examples

• •Experience two decades of perfection. Our Norwegian salmon, expertly smoked and sliced by masters of the craft, is more than a meal—it's a legacy of flavor. Order now and bring the delicacy of a specialized smokehouse to your table. #SalmonHouseEgypt #PremiumSalmon #GourmetAtHome
• •The heart of the salmon, the pinnacle of taste. Our Balik fillet is the highest grade of quality, a true taste of luxury recommended by our founder. Indulge in the best. Link in bio to shop. #BalikSalmon #LuxurySeafood #SalmonPerfection
• •Nourish your body, delight your palate. Rich in Omega-3s and essential nutrients, our salmon is the heart-healthy choice for a delicious and beneficial meal. Eat well, live well. #HealthyEating #SalmonBenefits #FreshSeafood
• •A taste of our gratitude. As a valued member of the Salmon House family, we're offering you an exclusive 15% off your next order. Rediscover your favorite salmon or try something new from our extended seafood collection. #CustomerAppreciation #ExclusiveOffer #SalmonHouse
• •It takes 20 years to build a reputation. It takes one bite to understand why. Salmon House Egypt. The finest salmon, delivered.