Brand Tone

Expert & Passionate, Friendly & Welcoming, Artistic & Expressive, Authentic & Community-Focused

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Expert Service & Personalization
• •Diverse Selection & Inclusivity
• •Creating a Unique Experience

Best Practices

• •Embrace Expertise with Warmth: Always share knowledge generously and passionately, but keep the language approachable and friendly. Avoid overly technical jargon unless explaining a specific detail to an interested customer.
• •Tell Stories, Don't Just List Features: Whether it's about a hat's origin, a particular style, or the craftsmanship involved, weave narratives that connect with the customer's desire for individuality and quality.
• •Highlight the Experience: Remind customers that a visit to Salmagundi (physical or virtual) is about more than just a transaction; it's about discovery, fun, and finding something that makes them feel great.
• •Showcase Individuality and Diversity: Use imagery and language that reflects a wide range of styles and people. Emphasize customization and the idea that there's a unique hat for every unique person.
• •Maintain Authenticity: Continue to share the "mom and pop" story and the passion behind the brand. Let the genuine love for hats and customer satisfaction shine through in all communications.

Social Perception

Destination Shop, Highly Knowledgeable & Helpful Staff, Unique & Vast Selection, More Than Just a Store, Community Staple

Copy Examples

• •Headline: Find Your Signature. Discover Ours. Body: With over 16,000 hats, your perfect story is waiting to be topped. At Salmagundi Boston, we don’t just sell hats; we curate confidence, one handcrafted piece at a time. Let our expert hatters guide you. Call to Action: Visit us in Jamaica Plain or explore online.
• •Headline: More Than a Hat. It’s a Salmagundi. Body: Salmagundi means ‘a delightful mix,’ and that’s what you’ll find here – a vibrant collection of headwear and accessories, each with a tale to tell. From timeless classics to unique custom designs, express every facet of you. Call to Action: What will your hat say today? Shop Now.
• •Headline: The Art of Being You, Perfectly Fitted. Body: At Salmagundi, we believe a hat is wearable art. Our passionate team offers personalized fittings and expert advice to ensure your chosen piece isn't just stylish, but a true extension of your personality. We can even customize it on the spot! Call to Action: Experience the Salmagundi difference.
• •Headline: Boston’s Legendary Hat Haven. Body: For over 15 years, Salmagundi has been the heart of New England’s hat scene. A true mom-and-pop shop with a world-class selection, we’re here to make finding your next favorite hat an adventure. Call to Action: Come say hello and try a few on!
• •Headline: Don't Just Follow Trends. Set Them. With Us. Body: We listen, we design, we discover. Salmagundi Boston is where individual style takes center stage. Explore our handpicked collection and unique Salmagundi designs, crafted for those who dare to be different. Call to Action: Find the unexpected. Explore Salmagundi.