Brand Tone

Empowering & Inclusive, Fashion-forward & Trendy, Approachable & Appreciative, Affordable & Value-oriented

Brand Values

• •Self-Expression
• •Inclusivity & Diversity
• •Empowerment & Confidence
• •Body Positivity & Self-Love
• •Accessibility & Affordability
• •Global Trend Awareness

Best Practices

• •Use welcoming language that speaks to women from all walks of life.
• •Highlight Value & Trends: Consistently mention affordability and the brand's connection to current global fashion trends, reinforcing that style doesn't have to be exclusive or expensive.
• •Maintain an Approachable Voice: Use a friendly, slightly informal tone (like the "xo" on their site) to build a connection with the audience.
• •Reflect the "humble idea" that blossomed into a dream.
• •Emphasize the brand's commitment to inclusivity and diversity in all its forms.

Social Perception

The brand should be perceived as promoting positive self-expression, inclusivity, body positivity, and accessibility to global fashion trends.

Copy Examples

• •Discover the power of self-expression through fashion with our latest collection of trendsetting staples.
• •We're passionate about fostering an inclusive environment where women feel empowered, confident, and celebrated for who they are.
• •Embrace diversity in all its forms, no matter your background, culture, or size.
• •Explore our incredibly affordable wardrobe essentials that are not only stylish but also comfortable.
• •Bringing you the latest global trends to express your unique style, because fashion should be accessible to everyone. xo