Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Professional & Knowledgeable, Encouraging & Patient, Accessible

Brand Values

• •Skill Development
• •Quality Instruction
• •Positive Experience
• •Inclusivity
• •Passion for Baking

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language that reflects Sally’s passion for baking. Words like "joy," "delicious," "create," "adventure," "master" can convey this.
• •Be Welcoming and Inclusive: Ensure copy speaks to everyone, from absolute beginners to those looking to refine skills. Phrases like "all levels welcome," "no experience necessary," or "boost your confidence" are helpful.
• •Highlight Expertise with Approachability: Convey Sally's knowledge and professionalism without being intimidating. Focus on the supportive learning environment and her patient teaching style. "Expert guidance," "pro tips," "learn from the best" combined with "friendly," "relaxed," and "fun."
• •Focus on the "Why": It's not just about baking; it's about the confidence gained, the joy of creating, and the delicious results. Connect with the emotional benefits of learning to bake.
• •Keep it Clear and Encouraging: Mirror Sally's teaching style in the copy – make it easy to understand, motivating, and focused on the positive outcomes of attending a class.

Social Perception

Sally's Bake School is perceived very positively by its students. It's seen as a place to learn effectively in a supportive and fun environment. Sally herself is viewed as an excellent, inspiring, and personable instructor.

Copy Examples

• •Headline: Stop Dreaming, Start Baking! Body: Join Sally's Bake School and unlock your inner pastry chef. Our fun, hands-on classes in London make learning delicious and easy. Book your spot today!
• •Headline: Bake Like a Pro – We’ll Show You How! Body: From perfect cupcakes to stunning cakes, Sally's expert guidance will give you the skills and confidence to create bakes that wow. All levels welcome!
• •Headline: More Than Just Recipes – It’s a Baking Adventure! Body: Experience the joy of baking with Sally! Our classes are packed with pro tips, friendly vibes, and plenty of tasty treats. What will you create?
• •Headline: Your London Baking Escape Awaits. Body: Learn from the best in our purpose-built bakery. Sally’s Bake School offers a warm, welcoming space to master new techniques and share your passion. Online courses also available!
• •Headline: Gift an Unforgettable Baking Experience. Body: Looking for the perfect present? A class at Sally's Bake School is a fun, engaging way to learn new skills and create delicious memories. Vouchers available!