Brand Tone

inspirational, empowering, and personal. It speaks directly to a female audience, encouraging them to embrace both their strength and femininity. The language used is positive, uplifting, and focuses on self-belief and achieving one's destiny. There is also a friendly and approachable element.

Brand Values

• •Empowerment
• •Femininity and Strength
• •Storytelling
• •Authenticity
• •Accessible Luxury

Best Practices

• •Always lead with the "Why": Start with the empowering message or the story behind the piece before detailing the product features.
• •Use Empowering Language: Incorporate words like "strength," "empower," "inspire," "daring," and "destiny" to reinforce the brand's core values.
• •Maintain a Personal and Relatable Tone: Write as if you are speaking to a friend, sharing a story or a piece of inspiration. The founder's personal story is a key part of the brand's narrative.
• •Highlight the "Strong X Feminine" Duality: Consistently reference the blend of strength and femininity in your descriptions and posts.
• •Showcase the Story: Whenever possible, connect the jewelry to the stories of the women who wear it or the inspiration behind the collections. Utilize the blog and social media to share these narratives.

Social Perception

The public perception of Sally Lane Jewellery appears to be positive. It is seen as a brand with a strong, meaningful message. Features in publications like Stylist and Elle UK, and being worn by celebrities, enhance its credibility and appeal. Personalized services like gift styling consultations contribute to a positive customer experience. The brand's association with female empowerment resonates with a modern audience.

Copy Examples

• •Your daily armor. The 'In My Defence' ring is more than just jewelry; it's a reminder of your own resilience. Strong, elegant, and unapologetically you. #StrongXFeminine #SallyLaneJewellery #Empowerment
• •Redefine success. Our 'Strong X Feminine' collection is designed for the woman who leads with both strength and empathy. Wear your ambition. Shop the collection now. #WomenInBusiness #Leadership #JewelleryWithAMeaning
• •Dare to be different. The 'Be You' collection celebrates your unique story and the power of being true to yourself. Discover pieces as individual as you are. #BeYou #Authenticity #HandcraftedJewellery
• •Inspired by stories of incredible women, for incredible women. This month, we're sharing the journey of [Influential Woman's Name], a true embodiment of 'Strong X Feminine.' Read her story and discover the pieces that reflect her spirit. #Inspiration #FemaleEmpowerment #Storytelling
• •The triangle: a symbol of strength and elegance. This necklace is a tribute to your power and grace. Let it be a reminder that you are in control of your own destiny. Made with 18k gold plating for a touch of affordable luxury. #TriangleJewellery #SymbolicJewellery #SallyLane