Brand Tone

Authentic & Passionate, Educational & Informative, Caring & Nurturing, Trustworthy & Transparent, Hopeful & Positive, Luxurious & High-Quality

Brand Values

• •Health & Safety
• •Ingredient Integrity
• •Effectiveness
• •Transparency
• •Cruelty-Free
• •Planet-Friendly / Sustainability
• •Education & Empowerment
• •Handmade Quality

Best Practices

• •Embrace the Founder's Story: Regularly weave Sally Larsen's journey and passion for non-toxic living into communications. This authentic core is key to the brand's trustworthy and caring tone.
• •Prioritize Education: Consistently share information about ingredient benefits, the importance of non-toxic choices, and understanding certifications (like EWG VERIFIED™). This reinforces the informative and empowering aspect of the brand.
• •Spotlight Transparency: Always be open about what goes into the products and the brand's ethical standards (cruelty-free, eco-friendly). This builds on the trustworthy and responsible tone.
• •Use Warm, Nurturing Language: Employ words that convey care, health, nourishment, and "yumminess." Avoid overly clinical or aggressive marketing language. Focus on well-being and gentle effectiveness.
• •Maintain Visual Consistency: Ensure that all visuals (photography, graphics) align with the natural, clean, and high-quality feel of the products and the brand's authentic, caring personality. This supports the textual tone across all platforms.

Social Perception

Trusted Source for Non-Toxic Skincare, High-Quality & Effective, Founder-Driven Authenticity, Ethical & Responsible, Pioneer in Clean Beauty, Slightly Premium Pricing

Copy Examples

• •Headline: Nourish Your Glow, Naturally. Body: Tired of harsh chemicals and hidden toxins? At Sally B's, we believe what you put *on* your body is as important as what you put *in* it. Born from a journey of health and a passion for purity, our handcrafted skincare is a promise of organic goodness, EWG VERIFIED™ safety, and results you can see and feel. Discover the yummier side of skincare.
• •Headline: The Secret's Out: Ingredients Matter. Body: Why guess what's in your skincare? We proudly share every ingredient, because we use only the best – certified organic, ethically sourced, and proven effective. From our founder Sally's kitchen to your skin, experience the peace of mind that comes with truly clean beauty. Learn more about our non-toxic commitment on our blog!
• •Headline: Feel the Difference of Handcrafted Love. Body: Each jar of Sally B's Skin Yummies is more than just a product; it's a small-batch creation, lovingly made to bring out your skin's natural radiance. We blend potent botanicals and nourishing oils to create formulas that are as gentle as they are powerful. Indulge in skincare that truly cares for you and the planet.
• •Headline: Join the Clean Beauty Revolution, Since 2005. Body: Long before 'clean beauty' was a buzzword, Sally B was pioneering non-toxic skincare solutions. Our mission has always been simple: to provide safe, effective, and delightful products that support your well-being. Experience the original skin yummies and let your skin thrive.
• •Headline: More Than Skin Deep: Our Promise to You & the Planet. Body: With Leaping Bunny certification and a commitment to eco-friendly practices, Sally B's Skin Yummies cares for more than just your complexion. We're dedicated to a healthier world, one non-toxic product at a time. Choose skincare that aligns with your values and loves your skin back.