Brand Tone

Personal, Passionate, and Introspective.

Brand Values

• •Connection to Nature
• •Authenticity and Spontaneity
• •Artistic Legacy and Lifelong Passion
• •Resilience and Adaptation
• •Quality and Craftsmanship

Best Practices

• •Write in the First Person: Always use "I" and "my" to maintain the personal, artist-direct voice. Share your thoughts, inspirations, and creative process directly with the audience (e.g., "I find purpose and meaning spending time alone in nature with my watercolours").
• •Tell the Story Behind the Art: Every piece has an origin story. Connect the artwork back to a specific experience—a walk, a memory, the light at a certain time of day, or an emotional response. This reinforces the values of authenticity and connection.
• •Use Evocative, Sensory Language: Describe the art using words that appeal to more than just sight. Talk about the "hum of the big city backdrop," "dappled sunlight," the "spontaneity of watercolour," or the "thrill of unplanned experimentation."
• •Emphasize Place and Identity: Regularly reference your unique perspective as a UK-born artist who has embraced the Australian landscape. This narrative is a key differentiator and adds depth to the brand. Phrases like "through the eyes of a migrant" or "finding a deep connection with this country" are powerful.
• •Balance Passion with Professionalism: While the tone is personal and passionate, always include professional details clearly. Mention the quality of materials (archival inks, high-quality paper), the limited nature of editions, and the care taken in shipping. This builds trust and justifies the value of the artwork.

Social Perception

Respected, Talented, and Accessible.

Copy Examples

• •The noise they make! I still get a thrill whenever I see a swarm of cockatoos fly over my studio. It’s a beautiful, chaotic snapshot of the wildness that thrives right here in the city. I tried to capture some of that vibrant energy in this piece. 'Sulphur Crested Sun Shower,' now available on the website.
• •Inspired by daily walks through the unkempt gardens of my Inner West neighborhood, this piece celebrates the quiet resilience of Australian flora. Each line and hue is an intuitive response to the plant-like forms, a process-led exploration of colour and shape. This is a limited edition Giclée print on 310gsm archival cotton rag, hand-signed and numbered, so you can bring a lasting piece of nature's story into your home.
• •Art that Finds the Wild in the City. Original Paintings & Prints by Sydney Artist Sally Browne.
• •From my studio to your home ✨ New works inspired by a Sydney summer.
• •Discover botanical and bird prints that bring the unique Australian light into your home. Sydney artist Sally Browne captures the magic of native flora and fauna in her vibrant watercolour and oil paintings. Perfect for creating a space that feels connected to nature. #AustralianArt #BotanicalPrint #StillLife #SallyBrowneArtist #WallArt