Brand Tone

Professional & Authoritative, Educational & Informative, Supportive & Health-Focused, Premium & Quality-Conscious

Brand Values

• •Health & Wellbeing
• •Ergonomic Innovation & Science
• •Quality & Durability
• •Education & Awareness
• •Customer-Oriented Solutions
• •Productivity & Performance

Best Practices

• •Prioritise "Health Benefit" Language: Always connect features back to tangible health outcomes for the user (e.g., "split seat *for improved genital health and reduced pressure*" instead of just "split seat").
• •Maintain an Educated, Authoritative Voice: Use clear, confident language. Refer to the science and ergonomic principles behind the design. Avoid overly casual slang or hype.
• •Emphasise Quality and Finnish Origin: Subtly weave in the Finnish design heritage and commitment to high-quality materials to reinforce the premium nature of the product.
• •Be Supportive and Solution-Oriented: Acknowledge the user's potential pain points (back pain, fatigue) and position Salli as the effective, caring solution.
• •Use Testimonials and Professional Endorsements: Integrate quotes or references from satisfied customers and health professionals to build trust and provide social proof, ensuring they align with the established professional tone.

Social Perception

Effective Health Solution, Premium Product, Requires Adaptation, Trusted & Reputable, Targeted Professionals

Copy Examples

• •Headline (Website/Social Media): "Rethink Your Sit. Discover the Finnish secret to a healthier back and more energised workday with Salli Saddle Chairs." Body: "For over 30 years, Salli has championed ergonomic innovation. Our saddle chairs promote active, natural posture, alleviating pain and boosting productivity. Invest in your well-being. Explore the Salli difference today."
• •Social Media Post (Benefit-focused): "Are you tired of end-of-day back pain? Conventional chairs could be the culprit. The Salli Saddle Chair encourages a dynamic, upright posture, aligning your spine naturally and reducing harmful pressure. Experience pain relief and improved focus. Learn more via the link in bio! #SalliHealth #ErgonomicLiving #BackPainRelief"
• •Product Description Snippet (Emphasizing Quality & Innovation): "Engineered in Finland, the Salli Pro features our patented split-seat design, ensuring pressure relief and enhanced circulation. Built with premium materials and backed by a 10-year warranty, it’s not just a chair, it's a long-term investment in your health and performance."
• •Email Subject Line (Educational Angle): "Is Your Office Chair Harming Your Health? The Science of Saddle Sitting." Body Intro: "Many of us spend hours sitting, unaware of the strain traditional chairs place on our bodies. Salli’s ergonomic saddle design is rooted in physiological research to support your natural posture and well-being. Read our latest blog post to understand the benefits of active sitting."
• •Short Ad Copy (Targeting a specific professional): "Dentists, focus on your patients, not your posture. The Salli Saddle Chair provides exceptional ergonomic support, enabling precision work without compromising your spinal health. Maintain energy and comfort through long procedures. #DentalErgonomics #SalliForProfessionals"