Brand Tone

Informative & Educational, Professional yet Accessible, Encouraging & Motivational, Direct & Action-Oriented

Brand Values

• •Knowledge Sharing & Empowerment
• •Practical Skills Development
• •Accessibility
• •Results-Oriented

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone, style, and preferred terminology. This ensures anyone writing copy understands how to represent the brand.
• •Prioritize Clarity and Simplicity: Since the brand is educational, the copy should be easy to understand, avoiding overly technical jargon unless clearly explained. The aim is to empower, not confuse.
• •Focus on "You" (The Learner): Address the audience directly and highlight the benefits *they* will receive from the courses (e.g., "You will learn," "Gain the skills to...").
• •Maintain Professionalism with a Human Touch: While informative and expert-driven, the copy should still feel approachable and encouraging. Use contractions where appropriate for a more conversational feel, but maintain grammatical correctness.
• •Ensure Consistency Across All Channels: The tone used on Facebook should align with Instagram, email marketing, and any future website copy. Regularly review content to ensure it adheres to the established brand voice.

Social Perception

The brand is perceived as a source of information and training in the digital marketing field. The audience appears to be individuals and potentially small businesses in Portuguese-speaking markets looking to enhance their digital marketing capabilities. Active social media presence with engaged followers suggests a generally positive or interested reception within its niche.

Copy Examples

• •Headline: Unlock Your Digital Potential. Body: Learn the essential strategies for traffic and funnels that drive real results. Our latest course is now open! #DigitalMarketing #OnlineCourses #SalivaDigital
• •Headline: Stop Guessing, Start Converting. Body: Master the art of the sales funnel with Saliva Digital Inc. Practical, step-by-step training for entrepreneurs and marketers. Enroll today!
• •Headline: Your Digital Future Starts Now. Body: Gain the skills to thrive online. Saliva Digital Inc. offers expert-led courses in digital marketing and design. What will you learn today?
• •Headline: Level Up Your Marketing Game. Body: From traffic generation to compelling design, we provide the knowledge you need to succeed. Discover Saliva Digital's training programs.
• •Headline: Transform Clicks into Customers. Body: Our specialized courses focus on what truly matters in digital marketing. Join the Saliva Digital community and grow your business!