Brand Tone

approachable, knowledgeable, caring, personal, grounded, encouraging, and supportive

Brand Values

• •Family and Community
• •Wellness and Natural Solutions
• •Quality and Affordability
• •Customer Dedication
• •Transparency

Best Practices

• •Lead with the "Why": Always connect the product back to the core brand story. Start with the family origin, the passion for natural solutions, and the "why" behind the business. This builds immediate trust.
• •Balance a Caring and Knowledgeable Tone: Use warm, empathetic language ("frazzled nerves," "find your calm") paired with descriptive, informative details about the oils and their benefits ("clarifying effect," "invigorating oil").
• •Emphasize "Mind, Body, and Soul": Consistently use holistic language that addresses the whole person, not just a single symptom. This reinforces the brand's comprehensive approach to wellness.
• •Be Direct and Transparent: Maintain the practice of clear disclaimers. In marketing copy, be honest about what the products are for (e.g., "support," "soothe," "uplift") rather than making unsubstantiated medical claims. This builds long-term credibility.
• •Create a Sense of Community: Use inclusive language ("we," "our family") and directly address the customer ("your number one source") to foster a sense of belonging and shared values. Encourage interaction by inviting questions and feedback in posts and emails.

Social Perception

Positive, trustworthy source for essential oils and CBD products, largely due to its family-run nature and genuine passion for wellness. Perceived as dedicated and customer-focused, offering wide selection and fair pricing.

Copy Examples

• •Transform your home into a sanctuary. Our Bergamot essential oil isn't just a beautiful scent; it's a balm for frazzled nerves and a gentle lift for your spirit. It ’s more than an oil, it ’s a moment of peace, delivered. #SalientOils #SimplyBetter #EssentialOils #Aromatherapy #SelfCare
• •Tired of Aches? Find Natural Relief. Don't let pain dictate your day. Our Ache & Pain Support Roll-On is a carefully crafted blend of nature's best, designed for targeted relief right where you need it. Family-made with care, because we believe wellness should be simple and effective. Shop now for 15% off your first order.
• •Salient Oils De-Stress Jojoba Roll-On. Life comes at you fast. Find your calm in the chaos with our De-Stress Roll-On. We ’ve blended calming Lavender, grounding Cedarwood, and uplifting Maychang in a base of gentle jojoba oil to create a personal oasis you can carry in your pocket. Simply apply to pulse points, breathe deeply, and feel the tension melt away. It's our family's go-to for a reason.
• •From our family to yours: A gift for your wellness journey. Hi [Name], we started Salient Oils from our own passion for natural wellness. To help you on your path, here ’s a special offer inside...
• •Simply Better Wellness. Family-made, nature-perfected essential oils and CBD to soothe your mind, body, and soul. [Shop Our Collection]