Brand Tone

Passionate, Innovative, Quality-focused, Approachable, Modern, Stylish

Brand Values

• •Celebration of Music & Vinyl Culture
• •Artistry & Aesthetics
• •Quality Craftsmanship
• •Innovation
• •Customer Connection & Community
• •Safety for Records

Best Practices

• •Speak the Language of Vinyl Lovers: Use terminology and references that resonate with record collectors (e.g., "pressings," "splatter," "variants," "spin"). Show genuine understanding and passion for the hobby.
• •Highlight Craftsmanship and Origin: Consistently mention "handcrafted," "handmade in Atlanta," or "American made" to reinforce the quality and personal touch of the products.
• •Emphasize Visual Transformation: Use evocative language that describes how Vylumi changes the way vinyl is seen – "illuminate," "showcase," "bring to life," "visual work of art," "new light."
• •Maintain an Enthusiastic and Positive Voice: Whether in product descriptions, social media, or customer service, convey excitement about music, art, and the unique products offered. Keep the tone upbeat and inspiring.
• •Show, Don't Just Tell (Visually and Verbally): Pair compelling copy with high-quality images and videos of the products in action, showcasing diverse vinyl colors and the ambiance created. Let the visuals reinforce the innovative and stylish claims. Ensure the copy describes the *feeling* and *experience* of seeing records displayed this way.

Social Perception

Highly Positive, Innovative and Unique, Gift-Worthy, Creator-Driven/Small Business Appeal, Enhances the Vinyl Experience

Copy Examples

• •Headline: Don't Just Play Your Vinyl. Display It. Body: Your record collection is a gallery of sound and art. Vylumi's handcrafted displays turn your favorite pressings into mesmerizing centerpieces, safely illuminating their unique beauty. See your music in a new light.
• •Social Media Post: Tired of your stunning splatter vinyl hiding on a shelf? ✨ Let it SHINE! Our Vue V2.0 display, handmade with passion in Atlanta, bathes your records in a gentle, art-enhancing glow. Safe, stylish, and seriously cool. #Vylumi #VinylArt #RecordCollection #HandmadeQuality
• •Product Description Snippet: Each Vylumi display is more than just a stand; it's a testament to American craftsmanship and a love for vinyl. We meticulously handcraft every unit, ensuring your prized records are showcased safely and spectacularly. Elevate your listening space from ordinary to extraordinary.
• •Email Subject: See What You've Been Missing in Your Vinyl? Email Body: That incredible colored variant you hunted down? It deserves more than a dark shelf. Vylumi brings out the hidden depths and artistry of your collection with innovative, record-safe illumination. Rediscover the art you own.
• •Short Ad Copy: Vylumi: Where Your Vinyl Becomes Visual Art. Handcrafted LED displays designed by a collector, for collectors. Safely light up your sound. Shop now.