Brand Tone

Educational, Expert, Community-Oriented, Innovative, Supportive

Brand Values

• •Education & Skill Development
• •Quality & Excellence
• •Innovation
• •Community Building
• •Accessibility & Inclusivity
• •Empowerment

Best Practices

• •Highlight Expertise and Reliability: Reference official partnerships (like DGT), patented curriculums, or student successes to build trust and underscore the quality offered.
• •Infuse Innovation and Forward-Thinking: When relevant, connect chess to broader skills like critical thinking, problem-solving, and technology, showcasing the modern relevance of the game and the academy's offerings.
• •Emphasize Community: Highlight Chesstronics' involvement in tournaments and their commitment to fostering a supportive environment.
• •Showcase Success Stories: Share testimonials and achievements of students to demonstrate the effectiveness of the Chesstronics Academy.
• •Focus on Skill Development: Emphasize how Chesstronics helps develop critical thinking, strategy, and decision-making skills.

Social Perception

Innovative learning hub, positive contributor to chess and educational communities, effective academy leading to student success.

Copy Examples

• •"Unlock your child's potential with our patented chess curriculum! We transform Tech Consumers to Thinkers, Coders, and Innovators."
• •"Join our USCF-rated online tournaments and connect with a vibrant chess community."
• •"As an official DGT dealer, we provide high-quality chess products for an enhanced playing experience."
• •"Chesstronics Academy: Where chess meets robotics, coding, and STEAM!"
• •"Empowering young learners with skills for the future through chess, coding and robotics"