Brand Tone

Expert & Trustworthy, Curated & Luxurious, Customer-Focused & Approachable, Passionate & Story-Driven

Brand Values

• •Authenticity
• •Expertise & Legacy
• •Curation & Quality
• •Customer Trust & Satisfaction
• •Sustainability & Ethical Sourcing
• •Hassle-Free Experience

Best Practices

• •Emphasize Expertise & Trust: Always weave in mentions of your certified appraisers, years of experience, and authenticity guarantee. Use confident and knowledgeable language.
• •Highlight Curation & Uniqueness: Use descriptive and evocative language to showcase the special nature of your items (e.g., "rare find," "one-of-a-kind," "statement piece," "storied past").
• •Maintain a Luxurious yet Accessible Feel: While the items are high-end, the language should remain welcoming and helpful, avoiding overly exclusionary or intimidating jargon. Focus on the "thrill of discovery" and the "joy of ownership."
• •Incorporate the Storytelling Element: Briefly allude to the history or unique journey of items where possible. Connect owning these pieces to creating a home with personality and distinction.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in email marketing, social media posts, and product descriptions is harmonious and reflects the core values of authenticity, expertise, and curated luxury.

Social Perception

Positive Customer Experiences, Trusted Source, Fair Pricing (with some debate), Engaging Online Presence, Community Connection

Copy Examples

• •Headline: Discover Timeless Elegance. Authenticated. Curated. Yours. Body: At ShopSBH, we unearth the extraordinary. Each piece in our collection, from museum-quality antiques to stunning fine jewelry, is hand-selected and rigorously authenticated by our certified experts. Experience the thrill of luxury antiquing, with the confidence of a trusted legacy. New treasures added weekly.
• •Headline: More Than an Antique. It's a Story Waiting to Be Told. Body: For over 35 years, Sales by Helen has connected discerning collectors with exceptional estate finds. ShopSBH brings this passion online, offering a curated selection of items with rich histories. Find that one-of-a-kind piece that speaks to you and make its story part of yours. Ethically sourced, sustainably chic.
• •Headline: The Art of the Estate. The Ease of Online. Body: Tired of endless scrolling through uncurated marketplaces? ShopSBH offers a refined collection of luxury décor, art, and jewelry, backed by industry-leading expertise. Enjoy a hassle-free shopping experience, secure shipping, and our guarantee of authenticity. Your exceptional home starts here.
• •Headline: Legacy, Authenticity, and Your Next Cherished Heirloom. Body: With a proven legacy of over 500,000 items sold, ShopSBH is your trusted destination for genuine antiques and luxury finds. Our team of certified appraisers ensures every piece is authentic, so you can shop with complete peace of mind. Explore our weekly arrivals and discover a treasure with a soul.
• •Social Media Post (Image: A stunning, unique vintage piece): Text: Uncover the exceptional. ✨ This [briefly describe item, e.g., 'exquisite Art Deco diamond brooch'] is just one of the hundreds of authenticated treasures added to ShopSBH this week. We believe every piece has a history and a future. Let us help you find yours. Tap the link in bio to explore – curated luxury, delivered with care. #ShopSBH #SalesByHelen #VintageFinds #LuxuryAntiques #Authenticated #CuratedHome #SustainableLuxury