Brand Tone

Expert/Authoritative, Supportive/Encouraging, Practical/Direct, Value-Oriented/Accessible

Brand Values

• •Knowledge & Preparation
• •Accessibility & Affordability
• •Success & Career Advancement
• •Passion & Support
• •Real-World Application

Best Practices

• •Focus on Transformation: Emphasize the journey from aspiring candidate to a successful S&T professional. Use testimonials and success stories to illustrate this.
• •Maintain an Authoritative yet Accessible Tone: Combine expert knowledge with clear, easy-to-understand language. Avoid overly academic or jargon-filled copy where possible, or explain terms clearly as the course aims to do.
• •Highlight Value and Affordability: Continuously reinforce the high return on investment the course offers, especially its comprehensiveness at an accessible price point.
• •Be Specific and Outcome-Driven: Instead of vague promises, use concrete numbers (e.g., "300+ interview questions," "13 guides") and focus on the desired outcomes (e.g., "crush your interview," "land an interview," "excel on the desk").
• •Inject Passion and Authenticity: Let the creator's genuine desire to help candidates shine through. Phrases like "passion project" or offering direct email support build trust and differentiate the brand.

Social Perception

Positive & Effective, Affordable & Good Value, Credible (within its niche), Niche & Specific

Copy Examples

• •Stop Dreaming About the Trading Floor. Start Preparing. Master 300+ real S&T interview questions and the 'why' behind them. Get the Sales and Trading Prep advantage.
• •Land Your S&T Offer Without Breaking the Bank. Our $29 comprehensive course is everything you need. Your success story starts here.
• •Know More Than 99.9% of S&T Candidates. Our guides break down complex concepts and desk realities so you can interview with confidence and hit the ground running.
• •From Zero Finance Experience to a Goldman Sachs Offer? It's Possible. Our S&T Prep course gives you the exact framework. Hear from students who made it.
• •Your Wall Street Ambitions, Supported. Created from a passion to make S&T careers accessible, this course delivers unmatched value. Get direct support from the creator.