Brand Tone

Trendy, Confident, and Youthful

Brand Values

• •Uniqueness/Extraordinariness
• •Defining the Generation
• •Modern Style
• •Accessibility

Best Practices

• •Consistently use language, references, and a style that resonate with a younger, trend-conscious demographic. Monitor their slang and communication style (without overdoing it).
• •Use strong, affirmative language. Highlight what makes Primina different or how it empowers the wearer.
• •Ensure the copy complements the visual style of the product photography and social media content – modern, energetic, and stylish.
• •Incorporate relevant emojis (like 👑, 🔥) to enhance the youthful, trendy feel, and always include clear, direct calls to action ("Shop Now," "Link in Bio," "Cop Yours").
• •Create a brief internal guide outlining key brand voice characteristics, "do's and don'ts" for language (e.g., level of formality, preferred slang if any, use of German phrases for specific campaigns/audiences), to ensure anyone writing copy stays on-brand.

Social Perception

Building a community, particularly on Instagram and TikTok, targeting a younger demographic interested in current fashion trends. The follower counts suggest a nascent but growing presence. Engagement is present but not overwhelmingly high, indicating an early stage of brand recognition and loyalty.

Copy Examples

• •Instagram Post (Image of someone wearing an oversized hoodie): Level up your street style. Our [Hoodie Name] isn't just comfort, it's a whole vibe. 👑 Shop the look – 50% off for a limited time! Link in bio. #PriminaStyle #OversizedObsessed #NewCollection
• •TikTok Video Caption (Fast-paced video showcasing multiple t-shirt designs): Your new fave tees just dropped 🔥 Which Primina look are you copping? Let us know 👇 #Primina #TikTokFashion #StyleInspo #OOTD #MustHave
• •Facebook Ad (Carousel showcasing different apparel): Define Your Generation. Primina brings you unique, extraordinary style that doesn't break the bank. Discover our latest collection of tees, hoodies, and more. Shop Now & Get 50% Off! primina.com
• •Website Banner: PRIMINA: Be the Icon. Shop Unique. Live Extraordinary. Explore New Arrivals.
• •Email Subject Line (for a new collection launch): 🔥 FRESH DROP: Your Next Wardrobe Obsession is Here | Primina