Brand Tone

Elegant & Sophisticated, Artistic & Cultured, Passionate & Story-driven, Contemporary & Innovative, Respectful & Authentic

Brand Values

• •Celebration of Arabic Calligraphy & Heritage
• •Craftsmanship & Quality
• •Functional Art
• •Innovation & Modern Design
• •Cultural Bridging
• •Customer Satisfaction
• •Sustainability (Implied)

Best Practices

• •Embrace Elegant & Evocative Language: Use a sophisticated vocabulary that reflects the luxury and artistic nature of the products. Words like "timeless," "bespoke," "heritage," "luminous," "crafted," and "eloquent" can convey the desired tone.
• •Weave in the Narrative: Consistently tell the story behind the designs – the inspiration from Arabic calligraphy, the meaning of the words or letters used, and the craftsmanship involved. This adds depth and connects with customers on an emotional level.
• •Highlight Cultural Significance Respectfully: Educate the audience about the beauty and history of Arabic calligraphy without being overly academic. Emphasize its role as a living art form that Kashida Design is making accessible.
• •Focus on Functional Artistry: Stress that the pieces are not just decorative but are also functional items for contemporary living. Use phrases that combine beauty with utility, such as "artistry for your everyday," or "where form meets function, poetically."
• •Maintain Visual & Verbal Consistency: Ensure that the tone of the copy aligns seamlessly with the high-quality, elegant visuals used on the website and social media. The language should enhance the visual experience, creating a cohesive and immersive brand world.

Social Perception

Kashida Design is generally perceived as a luxury brand that offers unique, high-quality, and culturally rich products. Customers and media alike admire the innovative fusion of traditional Arabic calligraphy with contemporary design. The brand is seen as a preserver and promoter of cultural heritage in a modern context. There's an appreciation for the storytelling aspect and the meaning embedded in their products. The founders' passion and design expertise are recognized and respected. They appeal to individuals who appreciate art, culture, luxury, and unique design pieces for their homes or as gifts.

Copy Examples

• •Headline: "Where Ancient Script Meets Modern Living. Discover Kashida Design." Body: "Experience the timeless elegance of Arabic calligraphy, reimagined for your contemporary space. Each Kashida piece is more than decor; it's a conversation, a story, a work of art designed for life."
• •Headline: "The Art of Giving, Inscribed with Meaning." Body: "Searching for a gift that truly speaks volumes? Our bespoke calligraphy creations offer a unique expression of thoughtfulness and refined taste. From personalized accessories to statement furniture, give a gift that resonates with beauty and heritage."
• •Headline: "Functional Beauty. Timeless Craft." Body: "At Kashida Design, we believe art should be lived with. Our collection transforms profound Arabic letterforms into functional masterpieces, meticulously crafted to adorn your home with meaning and modern sophistication."
• •Headline: "More Than Design. It's a Legacy." Body: "Inspired by the rich heritage of Arabic calligraphy, Kashida Design bridges centuries of artistry with today's lifestyle. Own a piece that not only enhances your surroundings but also carries the soul of a timeless tradition."
• •Headline: "Personalize Your Space with Poetic Design." Body: "Infuse your interiors with the lyrical beauty of Arabic script. Kashida Design offers bespoke services to create unique pieces that reflect your individual style and the profound elegance of calligraphy. Let us craft your story in form and function."