Brand Tone

Innovative & Tech-Forward, Performance-Oriented & Motivational, User-Friendly & Accessible, Enthusiastic & Positive

Brand Values

• •Innovation
• •Performance Enhancement
• •User Experience
• •Data-Driven Insights
• •Community (Emerging)

Best Practices

• •Emphasize "Real-Time" and "In-Goggle Display": These are core unique selling propositions and should be frequently highlighted to reinforce the innovative and immediate nature of the product.
• •Use Active and Empowering Language: Words like "unleash," "crush," "elevate," "transform," and "master" can convey the performance-enhancing benefits and motivate users.
• •Highlight the "Why" Behind the Data: Don't just list metrics; explain how they help swimmers improve (e.g., "Track your SWOLF to enhance efficiency," "Monitor your pace to build endurance").
• •Incorporate User Benefits and Solutions: Focus on how Holoswim solves common swimmer problems (e.g., losing lap count, inconsistent pacing, lack of motivation).
• •Maintain an Enthusiastic and Forward-Looking Perspective: Reflect the excitement of using cutting-edge technology and the potential for continuous improvement in swimming.

Social Perception

Positive, Innovative but with a Learning Curve/Cost Consideration, Game-Changer for Serious Swimmers, Good for Motivation

Copy Examples

• •Headline: Dive Smarter, Not Harder. See Your Swim Evolve in Real-Time with Holoswim AR Goggles. Body: Stop guessing, start knowing. Holoswim’s in-goggle AR display delivers live metrics like pace, distance, and stroke count, transforming every lap into a data-driven masterpiece. Unleash your potential.
• •Social Media Post (Image/Video of someone swimming with the goggles): Crush your personal best, one illuminated metric at a time! Holoswim AR Goggles give you the in-water anaylsis you need to shave seconds and smash goals. What are you training for? #Holoswim #ARSwimTech #SwimFaster #SmartGoggles
• •Product Description Snippet: Experience the revolution in swim training. Holoswim integrates cutting-edge AR technology with a crystal-clear, anti-fog display, putting your vital swim data directly in your line of sight. It’s not just swimming; it’s intelligent swimming.
• •Email Subject Line: Your Next PR is Waiting: Unlock it with Holoswim. Body Snippet: Tired of losing count or wondering about your pace? Holoswim projects your progress right before your eyes, keeping you focused and motivated from the first stroke to the last. Make every swim count.
• •Short Ad Copy: See your swim. See your speed. See your improvement. Holoswim AR Goggles: The future of swimming is clear.