Brand Tone

Friendly and Engaging, Playful and Fun, Youthful, Traditional/Authentic (for certain lines), Proudly Italian, Innovative (company-level)

Brand Values

• •Quality
• •Fun and Enjoyment
• •Family and Togetherness
• •Innovation
• •Sustainability/Environmental Respect
• •Child Focus (for specific lines)
• •Safety

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone variations for different platforms/audiences (e.g., playful on TikTok, slightly more informative for "Casereccia"), approved vocabulary, and things to avoid.
• •Know Your Audience Segments: Tailor the tone slightly for different products and the demographics they target (e.g., children for surprise snacks, adults for classic or gourmet flavors, environmentally conscious for Casereccia). While the overarching tone is friendly, nuances matter.
• •Be Consistent Across All Channels: Ensure that the language used on the website, social media posts, advertisements, and even customer service interactions reflects the defined brand tone.
• •Use Authentic and Relatable Language: Avoid overly corporate jargon. Employ a conversational style that resonates with everyday snack consumers. Incorporate user-generated content or interactive elements where appropriate.
• •Infuse Visuals with Tone: The brand's visual identity (colors, imagery, video style) should complement and reinforce the written tone. Bright, fun visuals for playful copy; more natural, earthy tones for sustainability-focused messages.

Social Perception

Well-Established Snack Brand, Associated with "Surprises", Good Quality & Taste, Innovative in Packaging, Traditional yet Modern, Reliable Choice

Copy Examples

• •🤯 Get Ready! A new wave of CRUNCH is hitting your tastebuds. Can you guess our latest wild flavor? Drop your crazy guesses below! 👇 #SalatiPreziosi #NewFlavorBomb #SnackAttack
• •Simple ingredients, just like homemade. Our Casereccia chips are crafted with care and now come in 100% compostable packaging. Good for you, good for our planet. 🌿 Rediscover authentic taste. #SalatiPreziosi #Casereccia #SustainableSnacking #ItalianGoodness
• •Level up your snack game! 🎮 Unwrap the adventure with Salati Preziosi and [Current Licensed Character]! Collect all the surprises! What will YOU find? ✨ #SalatiPreziosi #SurpriseInside #KidsFun #CollectThemAll
• •Weekend plans? Make them crunchier! 😉 Salati Preziosi are perfect for movie nights, game days, or just because. What’s your go-to Salati snack for a good time? Share with us! #SalatiPreziosi #SnackTime #WeekendVibes #ShareTheJoy
• •From Italy, with crunch! 🇮🇹 For over 20 years, Salati Preziosi has brought you the authentic taste of Italian-made snacks. Quality you can taste in every bite. #SalatiPreziosi #MadeInItaly #QualitySnacks #ItalianTradition