Brand Tone

Warm and Heartfelt, Faith-centric and Reverent, Child-friendly and Educational, Community-oriented, Trustworthy and Quality-conscious

Brand Values

• •Faith and Spirituality
• •Family and Parenthood
• •Education and Playful Learning
• •Quality and Craftsmanship
• •Authenticity and Personal Touch

Best Practices

• •Always Start with "Why": Root all copy in the brand's core mission – helping families nurture Islamic faith in children through lovingly designed, quality products. Remind copywriters of Selime's founding story.
• •Use Warm, Inclusive, and Respectful Language: Employ words like "lovingly," "heartfelt," "gentle," "blessed," and "cherish." Consistently use Islamic greetings where appropriate (e.g., "As salaamu alaikum") to connect with the target audience authentically.
• •Emphasize the Child's Perspective and Benefit: Frame product benefits around how they help children learn, engage, and feel connected to their faith in a joyful way (e.g., "playful learning," "discover the beauty of...").
• •Maintain a Tone of Sincere Faith without Being Overly Dogmatic: The tone is reverent and aims to support religious upbringing, but it should also feel approachable and encouraging, especially for parents. Focus on the positive and beautiful aspects of faith.
• •Highlight Quality and Origin (Where Appropriate): Mentioning "Made in EU" or "high-quality materials" reinforces trustworthiness and the care put into the products, aligning with the brand's values. Be transparent and maintain a clear, kind communication style in all customer interactions, including T&Cs and contact points.

Social Perception

Positive and Appreciative, Helpful and Niche-filling, Lovingly Crafted

Copy Examples

• •As salaamu alaikum, dear parents! ✨ Introduce your little ones to the beauty of prayer with our new [Product Name]! Lovingly designed to be soft, inspiring, and just the right size for your child's first sujood. May it be a companion in their beautiful journey of faith. Shop now via the link in bio. #Salampixel #IslamicKids #PrayerMat #FaithJourney #MadeWithLove
• •Welcome the blessed month with joy! Our 'Ramadan Adventures for Little Hearts' calendar is filled with 30 days of gentle activities and beautiful reminders, designed to help your children connect with the spirit of Ramadan. Each day unfolds a new way to learn, share, and grow together as a family. Crafted with love in the EU. Order yours and make this Ramadan unforgettable. #RamadanWithKids #IslamicParenting #Salampixel
• •Dear Salampixel Family, from our home to yours, we're reminded daily of why we started Salampixel – to bring faith-filled joy into children's lives. Like our first milestone cards, born from a mother's search, every product we create is made with heart and prayer. Explore our latest lovingly crafted additions to help nurture your child's connection to our beautiful deen. With warm wishes, Selime & the Salampixel Team. [Link to Shop]
• •Searching for beautiful, German-language Islamic milestone cards for your little one? Salampixel was born from that very need! Capture those precious first moments in faith with our lovingly designed cards, made with care in the EU. Discover the perfect gift for new parents. [Link] #IslamicBaby #MuslimMom #SalampixelKids #FaithBasedGifts
• •Peace be with you and your family! Thank you for choosing Salampixel. We hope this [Product Name] brings blessings and joy to your home, helping your little ones learn and love their faith. Every item is designed with care, inspired by our journey as parents. Share your moments with us! @salampixel.de #SalampixelLove