Brand Tone

Warm and Friendly, Inspiring and Homely, Passionate (about food and home), Practical and Helpful, Slightly Indulgent/Balanced

Brand Values

• •Love and Togetherness
• •Home and Hospitality
• •Authenticity and Trust
• •Creativity and Inspiration
• •Enjoyment and Balance

Best Practices

• •Focus on 'Love' and 'Togetherness': Weave in the idea that food and a beautiful home are ways to connect with and show love to family and friends.
• •Use inviting and approachable language (e.g., 'Sharing with you tasty recipes tried and true').
• •Maintain an encouraging and celebratory tone, not restrictive.
• •Highlight the creation of a beautiful and loving home environment through food and decor.
• •Offer practical tips and tricks alongside inspiring content.

Social Perception

Customers (of homewares) seem pleased with the product quality and the brand's service. Focus on 'Love' and 'Togetherness' to resonate with audience seeking connection and joy.

Copy Examples

• •Sharing with you tasty recipes tried and true.
• •How excited was I to receive my tray, absolutely adore it and so thrilled it can be a part of my Christmas Collection.
• •Crafted to bring a touch of Hamptons elegance to your table, it’s more than just serveware – it’s a centrepiece for connection and joy.
• •Nothing makes your heart melt more than the family sitting down to a feast.
• •Best Ever Slow Cooker Beef Stew