Brand Tone

aspirational, artistic, and empowering

Brand Values

• •Empowerment and Self-Love
• •Individuality and Authenticity
• •Craftsmanship and Quality
• •Tradition and Modernity
• •Artistic Expression
• •Ethical and Sustainable Practices (mentioned)
• •Love (as a guiding principle)
• •Community Support

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tone (aspirational, artistic, empowering), core values, key messaging pillars (e.g., "discover your divine self," "handcrafted tradition"), and specific vocabulary (e.g., "transcend," "radiance," "meticulous," "heritage"). Ensure all writers and marketers have access to and use this guide.
• •Immerse in the Brand Story: Regularly revisit the brand's origin, the designers' inspirations (like the "Behroopiya" collection's story of migration and identity), and the mission to empower. This ensures copy remains authentic and connected to the brand's soul.
• •Focus on Evocative and Sensory Language: Use words that appeal to emotions and senses, aligning with the artistic and aspirational nature of the brand. Describe not just the garment, but the feeling it evokes (e.g., "instill extreme self-confidence," "feel glorious").
• •Maintain Consistency Across All Touchpoints: Ensure the tone and messaging are consistent from website copy and product descriptions to any potential customer service interactions, email marketing, and (if developed) social media. This builds a cohesive and trustworthy brand image.
• •Highlight Craftsmanship and Uniqueness: Continuously emphasize the handcrafted nature, the quality of textiles, the connection to Indian traditions, and the meticulous attention to detail in every piece. This reinforces the brand's value proposition and distinguishes it from mass-produced fashion.

Social Perception

a niche, artistic, and quality-focused Indian designer brand

Copy Examples

• •Saksham & Neharicka: Weave Your Divinity. Discover a new realm of self, adorned in timeless tradition and modern artistry.
• •At Saksham & Neharicka, we don't just design clothes; we craft experiences. Each piece is a love letter to Indian heritage, meticulously handcrafted to awaken your inner radiance and empower your unique story.
• •Embrace the sublime. Our [Saree Name] saree, spun from the finest [Fabric Type] and graced with intricate hand-embroidery, is more than an attire – it's an anointing. Feel the confidence of generations, reimagined for the woman you are today.
• •What if your clothing could mirror your soul's highest expression? ✨ Our latest collection invites you to explore that glorious self. Handcrafted. Heritage-inspired. Uniquely you. #SakshamNeharicka #DivineFeminine #IndianCouture #HandcraftedLuxury #EmpowerYourStyle
• •An Invitation to Your Most Radiant Self | Exclusive Preview from Saksham & Neharicka