Brand Tone

Aspirational & Expressive, Friendly & Engaging, Value-Oriented & Accessible, Trendy & Fashion-Conscious, Playful

Brand Values

• •Affordability & Value
• •Style & Uniqueness
• •Comfort
• •Customer Satisfaction
• •Quality (Aspirational)

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., "Aspirational Explorer," "Friendly Fashionista"), key messaging points, words to use, and words to avoid. Share this guide across all teams involved in content creation.
• •Be Authentic and Relatable: Use language that resonates with your target audience. Share stories (customer or brand-related) that reflect the brand's values, like self-expression or the joy of finding affordable, beautiful clothing.
• •Emphasize Value, Not Just Cheapness: While "deep discounts" are a selling point, frame it in terms of "affordable luxury," "incredible value," or getting "designer-inspired fashion" for less. This elevates the perception beyond just being inexpensive.
• •Maintain Visual Consistency with Tone: Ensure that the imagery and videos used across all platforms align with the described tone. If the tone is "bohemian and free-spirited," the visuals should reflect that lifestyle.
• •Engage Consistently and Positively: Respond to comments and messages in the established brand voice. Address concerns professionally but with the underlying friendly and helpful tone. Highlight positive customer experiences and user-generated content that aligns with the brand's image.

Social Perception

Seen as a source for affordable, stylish, and often bohemian/resort-wear clothing. Customers are drawn to the unique designs and vibrant colors, especially for casual occasions, vacations, and as cover-ups. Perceived as offering good value for money by many, though this is sometimes tempered by concerns about fabric quality or sizing consistency for certain items. Online reviews are a significant factor. The brand is active in promoting discounts and deals, which likely contributes to its perception as an affordable option.

Copy Examples

• •Headline: Unleash Your Inner Sunshine! ✨ Body: Twirl into happiness with our latest collection of flowy, vibrant dresses. Perfect for sun-drenched days and balmy evenings. Unique styles, irresistible prices. Shop Sakkas and let your spirit bloom! #SakkasStyle #BohoChic #AffordableLuxury
• •Headline: Vacation Mode: Activated. 🌴 Body: Dreaming of your next getaway? Our resort-wear collection is here to transport you. Breezy caftans, chic cover-ups, and an ocean of color – all designed for effortless style and comfort. Pack your bags with Sakkas, starting from just $29.99! #SakkasTravels #ResortWear #BeachReady
• •Headline: Comfort Meets Chic. Effortlessly. Body: Who says style can't be comfortable? Our soft, breathable fabrics and relaxed fits mean you can look fabulous and feel amazing, whether you're lounging at home or out on the town. Discover your new favorite go-to pieces at Sakkas – where quality meets incredible value. #EverydayElegance #SakkasComfort #FashionDeals
• •Headline: Dare to Be Different. Own Your Unique. Body: Stand out from the crowd with Sakkas! Our exclusive designs, intricate embroidery, and eye-catching prints are made for the woman who loves to express herself. Find pieces as unique as you are, without breaking the bank. #ExpressYourself #SakkasUnique #TrendyAffordable
• •Headline: Limited Time: The Styles You Love, For Less! 💖 Body: Don't miss out! For a short time, get an extra 15% off our best-selling bohemian maxis and statement tops. It's the perfect chance to refresh your wardrobe with Sakkas' signature style and unbeatable prices. Shop now and shine! #SakkasSale #FashionSteals #BohoVibes