Brand Tone

Sophisticated yet Approachable, Innovative & Modern, Respectful & Authentic, Confident & Passionate, Intriguing & Discovery-Oriented

Brand Values

• •Tradition & Heritage: A core value is the deep respect for the centuries-old Japanese art of sake brewing, partnering with a brewery established in 1548.
• •Innovation & Redefinition: The brand is driven by a passion to "challenge convention" and change how sake is perceived and enjoyed, believing it "deserves a new chapter."
• •Quality & Purity: Sake ONO emphasizes its premium Junmai Daiginjo status, the use of high-grade, locally sourced ingredients (rice, water, yeast, koji), and a meticulous production process. The visual branding also aims to reflect this purity.
• •Versatility: A key message is the adaptability of their sake, suitable for sipping neat, enjoying in cocktails, and pairing with a wide array of international cuisines beyond just Japanese food.
• •Education & Accessibility: The brand acknowledges the need to educate consumers about sake, making it less niche and more approachable for a modern, global audience.
• •Modern Lifestyle: Sake ONO aims to create a brand that resonates with and integrates into contemporary consumer lifestyles.

Best Practices

• •Balance Tradition and Modernity: Consistently weave in language that respects its Japanese heritage (e.g., "artistry," "crafted," "Junmai Daiginjo," "Niigata brewery") while highlighting its innovative approach (e.g., "redefined," "new chapter," "versatile," "modern ritual," "unexpected pairings").
• •Educate with Elegance: Approach consumer education with an inviting and sophisticated tone. Instead of stating facts bluntly, invite discovery (e.g., "Explore the nuanced notes of...", "Discover how Sake ONO transforms a classic cocktail...", "We invite you to experience sake in a bold new light").
• •Use Evocative Sensory Language: Describe the sake using appealing adjectives that convey its premium quality and distinct taste profile (e.g., "crisp," "clean finish," "nuanced notes of honeydew, lemon peel, and white flowers," "smooth," "vibrant").
• •Maintain a Confident, Visionary Voice: Communicate the brand’s mission with conviction. Use active, assertive language that positions Sake ONO as a leader in evolving the sake category (e.g., "We are on a mission to...", "Sake deserves...", "Challenging convention to elevate the experience").
• •Ensure Visual and Verbal Cohesion: All copy should mirror the sleek, premium, and thoughtfully designed aesthetic of the brand’s visual identity. The language should feel as refined and contemporary as the bottle and overall presentation.

Social Perception

Emerging Trendsetter, Premium & High-Quality, Innovative & Forward-Thinking, Versatile & Adaptable, Aesthetically Pleasing, Intriguing to the Modern Drinker, Well-Received by Critics

Copy Examples

• •Social Media (Instagram/Facebook Post): Image: A stylishly presented Sake ONO cocktail next to a modern appetizer. Copy: "Tradition, beautifully reimagined. Sake ONO brings centuries of Japanese artistry to your modern palate. Crisp, versatile, and surprisingly delightful. Discover the new face of sake. #SakeONO #RedefineSake #ModernTradition #PremiumSake #CocktailCulture"
• •Website Hero Banner: Image: A split shot – one side showing traditional Japanese elements (rice paddies, brewery detail), the other showing Sake ONO in a contemporary lifestyle setting. Copy: "Honoring Heritage. Challenging Convention. Sake ONO: A new chapter for a timeless spirit. Experience the pure taste of Junmai Daiginjo, crafted for today."
• •Short Video Ad (TikTok/Instagram Reels): Fast-paced visuals: Pouring Sake ONO chilled, mixing a simple cocktail, cheersing with friends, pairing with cheese or charcuterie. Voiceover/Text Overlay: "Not just for sushi. Not just what you expect. This is Sake ONO. Premium. Versatile. Redefined. Taste the surprise. #SakeONO #DrinkDifferently"
• •Email Newsletter Subject Line: "Unlock a New Sake Experience with Sake ONO ✨" Body Snippet: "Forget everything you thought you knew about sake. At Sake ONO, we're blending centuries of Japanese craftsmanship with a bold, modern vision..."
• •Retail Partner Promotion: Image: Bottle of Sake ONO prominently displayed. Copy: "Introducing Sake ONO – The premium Junmai Daiginjo that’s rewriting the rules. Perfect chilled, exceptional in cocktails. Elevate your taste. #SakeRedefined #FineSake"