Brand Tone

Modern, minimalist, and aspirational. It's friendly and accessible, focusing on style and quality with straightforward, confident language. It's relatable to style-conscious individuals who value form and function, with energetic social media copy and descriptive website copy.

Brand Values

• •Style & Functionality
• •Local Craftsmanship
• •Sustainability & Ethical Choices
• •Quality
• •Accessibility

Best Practices

• •Lead with Lifestyle, Support with Specs: Start copy by painting a picture of how the bag fits into the customer's life, then provide practical features.
• •Use Confident & Simple Language: Avoid complex words and long sentences. Write in a clear, confident, and modern tone.
• •Always Highlight Core Values: Consistently mention key brand pillars like 'vegan leather' or 'handcrafted in the Philippines' to reinforce identity.
• •Adapt the Tone to the Platform: Maintain core tone but adjust execution for each platform (e.g., trendy for TikTok, polished for Facebook/Instagram).
• •Engage with Your Community: Actively respond to comments and messages on social media using the same friendly and helpful tone to build trust.

Social Perception

Generally positive, especially in the Philippines. Perceived as providing stylish, good-quality, and reasonably priced bags. Local craftsmanship resonates well. Incomplete website might affect global perception; potential for brand confusion with similar names exists.

Copy Examples

• •Meet The 'Nolah.' Your new 9-to-9 companion. Streamlined for the modern pace, combining minimalist design with essential function. Designed in the Philippines from premium vegan leather. Tap to shop the collection. #Sakbit #EverydayStyle #VeganLeather
• •Effortless Style. Uncompromised Function. Don't choose between looks and hard work. Sakbit is crafted for your life on the go. Carry it all with confidence. Handcrafted by Filipino artisans. Shop now for 15% off! #SakbitPH #WorkLifeBalance #LocalCraftsmanship
• •On-screen text: The only bag you'll need all day. ✨ Caption: Sleek, secure, and ready for anything. That ’s the Brianna Crossbody. #Sakbit #DayInTheLife #BagGoals #MadeInPH
• •Subject: A Bag for Every Version of You. Body: Whether running errands, heading to the office, or meeting friends, there’s a Sakbit bag designed for your moment. Discover versatile, minimalist bags—handcrafted from sustainable vegan leather by local artisans. Explore the Collection.
• •Headline: Designed for Your Day. Crafted for a Lifetime. Body: Discover Sakbit's collection of premium vegan leather bags. Timeless style, modern function, and proud Filipino craftsmanship in every stitch. Shop New Arrivals.