Brand Tone

Authentic & Traditional, Premium & High-Quality, Educational & Cultured, Passionate, Trustworthy & Transparent

Brand Values

• •Authenticity
• •Quality
• •Cultural Dissemination
• •Expertise
• •Customer Health & Satisfaction
• •Fairness

Best Practices

• •Emphasize Authenticity and Origin: Always highlight the Japanese origin of products and the traditional methods where applicable. Use phrases like "Direct from Japan," "Traditionally crafted," "Authentic Japanese."
• •Focus on Premium Quality & Natural Aspects: Consistently use terms like "premium," "highest quality," "natural," "MSG-free," "non-GMO," "organic" when describing products to reinforce the commitment to excellence and health.
• •Incorporate Cultural Expertise: Weave in elements of Japanese culture, the founder's expertise, or the story behind products to educate and engage, positioning Sakamotoya as a knowledgeable authority.
• •Maintain a Respectful and Passionate Voice: Write with a tone that conveys deep respect for Japanese traditions and a genuine passion for sharing them. Avoid overly casual or slang language.
• •Be Informative and Transparent: Clearly explain the benefits of products, the sourcing process, and what makes them special. This builds trust and aligns with the value of providing "healthy, safe and high-quality Japanese premium ingredients."

Social Perception

Specialist Importer, Cultural Hub, Provider of Premium Goods, Knowledgeable & Passionate Source

Copy Examples

• •Headline: Discover the Soul of Japan, One Ingredient at a Time. Body: At Sakamotoya, we journey to the heart of Japan to bring you premium, authentic foods and teas. Hand-selected by our founder, sommelier Norihiko Sakamoto, each product tells a story of tradition and exceptional quality. Taste the difference passion makes.
• •Headline: Beyond Sushi: Unveil True Japanese Culinary Artistry. Body: Elevate your kitchen with Sakamotoya’s curated collection of natural, MSG-free ingredients. From rare regional specialties to essentials for the discerning chef, explore flavors that embody the purity and depth of Japanese cuisine.
• •Headline: MON TEA: A Sip of Serenity, Crafted by Experts. Body: Experience MON TEA, our exclusive line of premium Japanese organic teas, personally developed by Norihiko Sakamoto. Cultivated with care, brewed with passion – your moment of pure Japanese tranquility awaits.
• •Headline: Sakamotoya Events: Your Invitation to Japanese Culture. Body: Join us for an immersive journey. From sake masterclasses to traditional food workshops, Sakamotoya is more than a store – it's a vibrant space to connect with the rich tapestry of Japanese heritage, right here in Warsaw.
• •Headline: The Sakamotoya Promise: Authentic Quality, Direct from Japan. Body: We bypass intermediaries, sourcing directly from dedicated Japanese producers. This means fresher, higher-quality ingredients and fairer prices for you. Experience genuine Japanese flavors, without compromise.