Brand Tone

personal, cute, and grateful

Brand Values

• •Authenticity & Relatability
• •Hard Work & Growth
• •Fan Connection

Best Practices

• •Always Write in the First Person: The brand is Sakakura Sakura herself. All copy, from social media to product descriptions, should be written from her perspective ("I," "my," "me") to maintain authenticity and the personal connection she has with her fans.
• •Incorporate Gratitude Explicitly: Every piece of communication, especially those involving sales or promotions, should include a sincere "thank you" to the fans. This reinforces the core value of fan connection and prevents the brand from appearing purely transactional.
• •Use a "Cute" and Positive Visual Language: Accompany text with relevant emojis (like hearts, sparkles, cat faces), soft color palettes, and high-quality, cheerful photos. This visual consistency is crucial for reinforcing the kawaii aspect of the brand tone.
• •Balance Promotion with Personal Updates: To avoid audience fatigue, intersperse promotional content (merchandise, events) with genuine, non-sales-related updates about her life, hobbies, and feelings. This maintains the perception of an authentic individual over a commercial entity.
• •Engage with Fan Comments and Feedback: Actively listen and respond to the community on social media. Acknowledging their support and participating in conversations (when appropriate) validates their importance and brings the brand values of fan connection and gratitude to life.

Social Perception

The perception of Sakakura Sakura is generally positive, with a dedicated and supportive fanbase. She is seen as a talented and hardworking newcomer in the voice acting and idol industry. Fans appreciate her genuine personality and her enthusiasm for her work. However, the recent controversy surrounding the branded credit card introduced a point of tension. While many fans remained supportive, the criticism that arose indicates a segment of the audience is sensitive to monetization strategies that could be perceived as "exploitative." Her subsequent hiatus due to health issues garnered widespread sympathy, reinforcing the protective and caring nature of her core fanbase.

Copy Examples

• •Look what just arrived! (*^▽^*) I'm so excited to share these new hoodie designs with all my wonderful Sakuneko! We worked hard to get the colors just right. I can't wait to see you all wearing them! Thank you always for your incredible support. It means the world to me! 💖 #SakuraSakura #NewMerch #Grateful
• •Keep a little piece of our journey together on your desk! This acrylic stand features a photo from my latest concert—a day I'll never forget, all thanks to you. It's perfect for adding a little sparkle to your space. ✨ Let's continue to make amazing memories!
• •Getting ready for our live stream tonight! I'll be answering your questions and maybe sharing a funny story from this week's practice. 😉 Let's spend some fun, relaxing time together! See you soon! #SakunekoTime #LiveStream
• •To my dearest 39Color members, thank you for being my rainbow. To celebrate our first anniversary together, we're planning a special fan-only event. Your smiles are my biggest motivation, and I want to thank each of you personally. More details coming soon! With love, Sakura.
• •From my heart to yours. My first-ever digital photobook, 'Hajimari' (The Beginning), is here! Each photo tells a story of this incredible journey we're on together. I hope you feel all the joy and gratitude I poured into it. Thank you for walking this path with me.