Brand Tone

aspirational, serene, and supportive

Brand Values

• •Beauty & Aesthetics
• •Well-being & Sanctuary
• •Versatility & Functionality
• •Sustainability & Quality
• •Community & Creativity

Best Practices

• •Lead with Feeling, Follow with Function: Start copy with the emotion or state of being the product inspires (e.g., "calm," "joy," "creativity"). Then, describe the product's functional qualities (e.g., "handcrafted," "sustainably sourced," "versatile design").
• •Use a Serene Vocabulary: Incorporate words that evoke peace, mindfulness, and elegance. Terms like curated, intentional, sanctuary, elevate, ritual, serene, timeless, and thoughtful will reinforce the brand's core identity.
• •Tell the Founder's Story Subtly: Weave the brand's origin story into the "About Us" page and occasional social posts. It’s a powerful differentiator that grounds the brand's mission in authenticity and connects with customers on an emotional level.
• •Speak to "Elevated Rituals": Frame product use not as a simple action, but as a meaningful ritual. Making coffee becomes a "morning ritual," setting the table is an "act of gathering," and lighting a candle is a way to "welcome tranquility."
• •Maintain a Gentle, Guiding Voice: Position the brand as a supportive friend with impeccable taste. The copy should guide and inspire, never command. Use inviting language like "Discover," "Explore," and "Allow yourself..." to create a welcoming and non-intimidating experience.

Social Perception

Authenticity, High-Quality Products, Aspirational but Attainable. Perceived as a mission-driven brand rooted in a relatable human experience, offering curated, beautiful items that elevate a space, and helping customers achieve a high-end aesthetic for a more beautiful, intentional life.

Copy Examples

• •Your Sanctuary, Reimagined. Discover curated home essentials designed to bring calm and beauty to your everyday moments.
• •The art of the everyday. ✨ We believe the simple rituals, like setting the table for a quiet morning coffee, deserve to feel beautiful. Our matte gold flatware and linen napkins are designed to transform routine into restoration. How do you find moments of peace in your day? #SajeRoseHome
• •Feeling overwhelmed? Your home should be your haven. It was for our founder, Déjà, who discovered the healing power of a thoughtfully designed space while navigating postpartum anxiety. Let us help you create a home that nurtures your well-being. Explore our collections.
• •A Little More Serenity for Your Space
• •Bring lasting nature into your home with our handcrafted dried floral bouquets. The perfect touch of modern, minimalist elegance for your entryway, shelf, or home office. Sustainable, beautiful, and effortlessly chic. #DriedFlorals #MinimalistHome #SajeRose