Brand Tone

Whimsical, Passionate, and Community-Focused.

Brand Values

• •Creativity and Artistry
• •Exclusivity
• •Fan Celebration

Best Practices

• •Embrace Enthusiastic Language: Consistently use positive and whimsical words like "magical," "enchanting," "cute," and "sparkle." Employ emojis (✨, ✦, ⭐) and exclamation points to maintain an excited and friendly tone.
• •Tell the Artist's Story: Always frame the brand as the work of a passionate individual. Use "I" and "my" in communications to reinforce the personal connection between the creator and the customer.
• •Use Insider Terminology: Reference game-specific names, characters, and themes (e.g., "Mushroom Kingdom," "Showtime!," "Power-Ups"). This shows authenticity and resonates deeply with the target audience.
• •Highlight Product Details with Charm: When describing products, go beyond technical specs. Mention the "glitter epoxy finish" or the "cute star pendant," as these details align with the brand's whimsical and quality-focused values.
• •Foster a Sense of Community and Exclusivity: Regularly use phrases that make customers feel like insiders, such as "just for you," "exclusive access," or "join the club." Promote the newsletter and Patreon as gateways to a closer community.

Social Perception

Niche and Targeted; Artist-Driven; Anticipation.

Copy Examples

• •The magic is almost here! ✦ Our biggest shop update ever is coming September 25th. Get ready to discover enchanting new keychains, art prints, and a few surprises we’ve been dreaming up. Are you ready for another adventure?
• •Our favorite princess, reimagined! This 7cm acrylic keychain captures Peach in her new Showtime! outfit, complete with a glitter epoxy finish and a star charm. Let her bring a little bit of Mushroom Kingdom sparkle to your everyday.
• •A special peek just for you! ✨ As a thank you for being part of our community, here’s a first look at the ‘Starlight Princess’ collection before it goes live. We poured all our love for the galaxy’s greatest characters into these designs and can’t wait to share them!
• •If you could give any Nintendo character a new themed outfit, what would it be? We’re gathering inspiration and your idea might just appear in a future collection! #FanArt #Nintendo
• •Welcome! I’m a digital artist from Spain with a passion for creating the things I love. Saiwo's Boutique is my personal playground for celebrating iconic characters with unique, high-quality merchandise made for fans, by a fan. Thank you for joining the journey!