Brand Tone

Aspirational, knowledgeable, and evocative; speaking to the modern gentleman with sophisticated, historically and culturally rich language that fosters a sense of exclusive belonging.

Brand Values

• •Heritage and Storytelling
• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Community and Subculture

Best Practices

• •Emphasize Storytelling: Every piece of copy should connect back to the brand's core narrative of heritage and history.
• •Use Evocative Language: Employ descriptive and aspirational language that speaks to the "modern gentleman" and the values of the casual subculture.
• •Maintain a Consistent Tone: Whether on social media, the website, or in advertisements, the tone should always be sophisticated, knowledgeable, and evocative.
• •Highlight Individuality: Frame the clothing not just as garments, but as tools for self-expression and emblems of a unique identity.
• •Engage with the Community: Foster a sense of belonging by referencing the shared interests of the casual scene, including music, history, and fashion.

Social Perception

A niche, independent brand with a strong, authentic identity, perceived as a "curator of stories" and a key player in the casual subculture. Valued for its unique aesthetic, cultural roots, and credibility solidified by associations with respected casual scene names.

Copy Examples

• •Introducing the SS-024 Collection. Garments that tell a story. Each piece is a testament to the enduring spirit of the casual reveller, crafted for the modern gentleman.
• •More than just clothing. It's a statement. Our Marinaio collection is an emblem of self-expression, inspired by the rich tapestry of British subculture. #SaintTalisman #CasualSophistication
• •Fortitude Prevails. Our Urban Collection is built for the modern world, with roots in military aesthetics and a spirit of individuality. Discover the story behind every stitch.
• •At Saint Talisman, we are curators of character. Our brand is a beacon of casual sophistication, drawing from the rich history of British subculture to create apparel that is both timeless and contemporary.
• •The Alpine Hoodie: A fusion of tradition and modernity. Crafted with quality and designed for the individual, this piece carries the weight of history and the promise of a story waiting to be told.