Brand Tone

aspirational, curated, and chic.

Brand Values

• •Curation and Discovery
• •Support for Independent Brands
• •Sustainability
• •Quality and Style

Best Practices

• •Lead with "Curation" and "Discovery": Always emphasize that the jewelry is hand-picked and from unique, independent sources. Use words like "discover," "curated," "hand-picked," and "unique" to reinforce this core value.
• •Maintain a Chic and Aspirational Tone: The language should be elegant and inspiring. Avoid overly casual slang or corporate jargon. The tone should match the "dreamy" and stylish aesthetic of the products.
• •Highlight the "Independent Designer" Angle: Regularly mention and celebrate the small brands and designers behind the pieces. This not only adds value and a human touch but also reinforces the brand's mission.
• •Subtly Weave in Sustainability: Mentioning sustainable packaging or other ethical considerations should be done in a way that feels authentic and integrated, not like a primary sales pitch. It's a supporting value that enhances the brand's appeal.
• •Focus on Timelessness and Versatility: While acknowledging trends, the copy should suggest that these pieces are investments for a personal collection. Use phrases like "modern heirlooms," "timeless classics," and "effortless style" to convey longevity.

Social Perception

The public perception of Saint's Soul Jewellery appears to be that of a niche online retailer for stylish and unique jewelry. The brand is not a mass-market player but rather a destination for consumers looking for distinctive pieces. The focus on independent brands likely appeals to a customer base that values originality and supporting smaller creators. While widespread reviews and forum discussions are not abundant, the existing customer feedback is positive. The professional design of the website and the curated feel of its social media content contribute to a perception of a credible and fashionable brand.

Copy Examples

• •Beyond the mainstream. Discover the pieces that tell your story. Our new collection, curated from the world's most exciting independent designers, has arrived. Find your soulmate.
• •The final layer to your favorite look. Our 14K Gold Plated Paperclip Chain Necklace is a classic for a reason. Delicate, yet designed to be noticed. Sourced from an independent designer who shares our love for timeless style.
• •Style that feels as good as it looks. At Saint's Soul, we believe in beautiful jewelry and responsible choices. That's why every piece from our curated collection of independent designers arrives in sustainable packaging.
• •Find a little treasure. For a limited time, enjoy 15% off our curated selection of dreamy jewellery. Discover unique rings, necklaces, and earrings from independent brands you won't find anywhere else.
• •Your jewelry box is waiting. Explore our collection of hand-picked treasures from independent designers around the globe. Free shipping on orders over £50.