Tono de Marca

Aspirational & Chic, Friendly & Relatable, Confident & Modern, Health-Conscious & Transparent

Valores de Marca

• •Quality & Authenticity
• •Health & Wellness
• •Joy & Celebration
• •Convenience & Accessibility
• •Family & Female Empowerment

Mejores Prácticas

• •Embrace "Aspirational yet Attainable": Use evocative language that transports the audience to a desired state (e.g., Italian coast, relaxed vibe) but keep the product itself accessible and easy to incorporate into everyday moments of joy.
• •Highlight "Clean & Conscious" Consistently: Always weave in the "better-for-you" aspects (real juice, no added sugar/dyes, gluten-free) naturally within the copy, reinforcing this core differentiator without being overly clinical.
• •Maintain a "Chic & Vibrant" Voice: Use lively, positive, and stylish language. Reflect the visual appeal of the colorful drinks and elegant can design in the words chosen. Think "Instagrammable" in tone as well as visuals.
• •Incorporate "Authentic & Relatable" Storytelling: Share the brand's origin story, the passion behind it, and the family/female-founded aspects to build connection and trust. Use a friendly, approachable tone, especially when leveraging the founders' voices.
• •Focus on the "Effortless Escape": Emphasize the convenience and the idea that Saint Spritz offers an instant "departure" or mini-vacation, making it easy to create special moments without fuss. Use words that convey ease, refreshment, and joy.

Percepción Social

Positive Association with JoJo Fletcher, Trendy & Modern, Healthier Alternative, Premium Product, Taste Preference Varies

Ejemplos de Copy

• •Headline: Saint Spritz: Your Italian Escape, Now in a Can. Body: Wanderlust in every sip. Crafted with real fruit juice and no artificial anything, just pure, vibrant flavor. Uncap the coast. #SaintSpritz #DepartureInEveryCan
• •Headline: Finally, a Spritz That Sparkles Inside and Out. Body: Meet your new favorite bubbly. Saint Spritz delivers that authentic Italian taste you love, with none of the stuff you don’t – no added sugars, no artificial dyes, just clean, refreshing perfection. Cheers to that! #CleanDrinking #ItalianSpritz
• •Headline: From JoJo’s Italian Daydreams to Your Reality. Body: Co-founded by JoJo Fletcher, Saint Spritz was born from a love of authentic aperitivo moments. We’ve bottled that magic (well, canned it!) so you can enjoy a premium, better-for-you spritz anytime, anywhere. #FemaleFounded #SaintSpritzStory
• •Headline: Zero Guilt, All Bubbles. Body: Sip back and relax with Saint Spritz. Low calorie, gluten-free, and made with only natural ingredients, it’s the vibrant, feel-good drink that keeps your wellness goals on track and your taste buds happy. #BetterForYouSpritz #GuiltFreePleasure
• •Headline: Make Your Moments Golden. Body: Whether it's a rooftop party or a quiet sunset, elevate it with Saint Spritz. Our Amalfi, Hugo, and Sicilian spritzes are designed to be as stunning in your hand as they are delicious. Grab a can and let the good times flow. #SpritzSeason #CelebrateWithSaint