Brand Tone

Whimsical and Romantic, Playful and Humorous, Aggressively Feminine/Gender-Bending, Nostalgic and Escapist, Intellectual and Absurdist, Evolving Maturity

Brand Values

• •Individuality and Self-Expression
• •Craftsmanship and Quality
• •Sustainability (Aspiring/In Progress)
• •Innovation
• •Community
• •Authenticity and Honesty
• •Accessibility (in a broader sense)

Best Practices

• •Develop a Core "Voice Bible": Document key brand adjectives (e.g., whimsical, rebellious, nostalgic, intellectual, optimistic), common phrases, words to use/avoid, and the overall feeling the brand should evoke. Share this with anyone creating content.
• •Embrace Storytelling: Reflect Sintra Martins' personal journey, inspirations (art, history, absurdity, sustainability efforts), and the narrative behind each collection in your copy. This creates an authentic and engaging connection.
• •Balance Playfulness with Sophistication: The brand can be humorous and whimsical, but the underlying craftsmanship and luxury positioning require a sophisticated edge. Avoid slang that undermines the couture aspiration.
• •Speak to Aspirations and Identity: Connect with the audience's desire for self-expression, individuality, and being part of a forward-thinking, slightly rebellious community. Highlight the "aggressively feminine" and "gender-bending" aspects where appropriate.
• •Be Transparent and Evolving (especially re: Sustainability): Communicate sustainability efforts honestly, acknowledging it as a journey ("quality over quantity," "intentionality"). This builds trust with a conscious consumer base. As the brand matures, let the copy reflect this evolution.

Social Perception

Celebrity Favorite/Cult Following, Innovative and Fresh, Artistic and Conceptual, Youth-Oriented but Maturing, Critically Acclaimed by Fashion Press, Associated with "Bimbo Couture" (Reclaimed)

Copy Examples

• •Headline: Saint Sintra: Wear Your Daydreams. Body: Don't just dress for the day, adorn yourself in the stories you wish to live. Discover pieces where fantasy waltzes with reality.
• •Headline: Beyond Binary. Beyond Basic. This is Saint Sintra. Body: We're not about fitting in; we're about standing out, speaking up, and rewriting the rules of adornment with every stitch. Explore aggressively feminine, exquisitely crafted couture for every soul.
• •Headline: Nostalgia, Reimagined. Future, Redefined. Body: Inspired by yesterday's charm, crafted for tomorrow's icon. Saint Sintra blends timeless technique with a playful, forward-thinking spirit. This isn't just fashion; it's an evolution.
• •Headline: For the Love of Craft. For the Sake of Self. Body: Each Saint Sintra piece is a testament to meticulous artistry and the fierce joy of authentic expression. Indulge in fashion that feels as good to own as it does to behold. Quality that whispers, and a style that roars.
• •Headline: Serious Fun. Seriously Sustainable (in the making). Body: We believe in the delightful absurdity of high fashion and the profound importance of a lighter footprint. Join Saint Sintra on our journey to craft beauty, responsibly. (Because saving the world should still be fabulous).