Tono de Marca

aspirational, minimalist, and exclusive

Valores de Marca

• •Authenticity
• •Exclusivity & Curation
• •Quality & Premium Experience
• •Community & Culture

Mejores Prácticas

• •Lead with the Product: Make the product the hero. Use its official name and model number. The copy should serve to elevate the product, not distract from it.
• •Use a Minimalist Vocabulary: Choose words that convey luxury and exclusivity without being overly verbose. Terms like "Curated," "The Edit," "Iconic," "Essential," and "Authenticated" align with the brand.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy matches the high-quality, clean aesthetic of the photography and website design. The message should be seamless across all platforms.
• •Emphasize Scarcity and Exclusivity: Use language that highlights the limited nature of the products, such as "Limited release," "Last pairs," or "By appointment." This reinforces the brand's value proposition.
• •Be Direct and Confident: Use short, declarative sentences. The brand is an authority, not a follower. The tone should be confident and direct, from headlines to calls-to-action ("Shop Now," "Explore The Collection," "Secure Your Pair").

Percepción Social

Credibility, authority within the streetwear scene, and a strong reputation for reliable customer service and authenticity.

Ejemplos de Copy

• •The Icon. Reimagined. Air Jordan 1 Retro High '85 'Black White'. The definitive silhouette. Available now online and in-store. #SaintsAndSneakers #Jordan1 #Amsterdam
• •The YEEZY Edit. Explore our curated collection of the most sought-after silhouettes. Authenticity guaranteed.
• •Exclusive Access: Fear of God Essentials. Your weekly edit of essentials has arrived. Discover the latest from Fear of God—understated luxury, built to last. For a limited time. Shop The Collection.
• •Your Grail. Delivered. Stop searching. Start wearing. SaintsAndSneakers is Amsterdam's home for exclusive and authenticated sneakers and apparel. Visit us in-store or shop the latest arrivals online.
• •Nike x Off-White™ Blazer Low 'White University Red'. A Virgil Abloh masterpiece. This deconstructed classic merges heritage basketball design with signature Off-White™ details. An essential piece for any collection. SKU: DH7863-100 | 100% Authenticated | Global Shipping