Brand Tone

Modern & Chic, Approachable & Friendly, Playful & Lighthearted, Conscious & Aware, Confident

Brand Values

• •Quality
• •Convenience
• •Mindful Enjoyment
• •Modernity & Style
• •Social Connection
• •Accessibility

Best Practices

• •Embrace "Chic Simplicity": Use clear, concise language that is stylish but not overly complex or alienating. Think sophisticated yet accessible.
• •Highlight the "Mindful Joy": Always weave in the pleasure and enjoyment aspect alongside the "better-for-you" benefits. It’s about balance, not deprivation. Use positive, uplifting language.
• •Stay Visually Connected: Ensure the copy complements the brand's bright, modern, and often colourful visual identity. Words should evoke the same feeling as the images.
• •Be Playful but Purposeful: Incorporate lightheartedness and wit where appropriate, especially on social media, but ensure it aligns with the overall message of quality and mindful enjoyment. Avoid slang that might quickly date the brand.
• •Focus on the "How it Fits Your Life" Angle: Frame the products not just by their features (canned, low sugar) but by how they enhance the consumer's experiences – making social gatherings easier, picnics more special, or quiet moments more enjoyable.

Social Perception

Trendy & Innovative, Good Quality for RTD, Convenient Lifestyle Choice, A "Smarter" Indulgence, Visually Appealing

Copy Examples

• •Meet your new weekend ritual. ✨ Our [New Cocktail Flavour] is here – all the vibrant taste you crave, crafted with a Saintly touch. Low sugar, big flavour, zero fuss. Ready to sip into something special? #SaintlySips #CocktailHourElevated
• •Sunshine, good company, and a chilled can of Saintly Rosé. Does it get any better? 😉 Pack us for your next adventure and make every moment a little more divine. #SaintlyLife #PicnicPerfect #MindfulDrinking
• •Indulge Wisely. ✨ Discover Saintly's range of delicious wines and cocktails, thoughtfully crafted with lower sugar and fewer calories. Because enjoying yourself shouldn't mean compromising. Sip Saintly, live brightly.
• •Your Saintly Sips Await! 🥂 + Free Shipping This Week Only! (Body Snippet): Ready to elevate your chill time? Stock up on your Saintly favourites or discover a new go-to. Deliciously light, effortlessly convenient.
• •Saintly. Heavenly taste. Down-to-earth ingredients. 🌿 Your mindful moment, canned. Try our [Best Selling Product] today! #DrinkSaintly #ReadyToDrinkRevolution