Brand Tone

Luxurious & Sophisticated, Nurturing & Healing, Empowering & Feminine, Authentic & Transparent, Efficacious & Results-Driven

Brand Values

• •Healing & Wellness
• •Clean & Sustainable Beauty
• •Luxury & Efficacy
• •Female Empowerment
• •Authenticity & Storytelling
• •Craftsmanship & Heritage

Best Practices

• •Embrace Elevated Storytelling: Weave in the brand's unique heritage—the story of Saint Jane de Chantal and Casey Georgeson's passion. Use evocative language that speaks to healing, sanctuary, and ritual.
• •Highlight Sensorial Luxury: Focus on the indulgent experience—the texture, the subtle natural scents, the feeling of the products on the skin. Use descriptive adjectives that convey richness and sophistication (e.g., velvety, elixir, luminous, petal-soft).
• •Spotlight Potent Botanicals & Clean Efficacy: Emphasize the Active Flower Blends and other key natural ingredients. Clearly communicate the benefits (calming, soothing, brightening) and the clean, non-toxic nature of the formulations.
• •Speak with Nurturing Authority: Combine a caring, empathetic tone with confident assertions about product performance. The voice should be knowledgeable and trustworthy, assuring customers of the quality and results.
• •Maintain Visual & Linguistic Harmony: Ensure that the copy consistently reflects the luxurious, clean, and calming aesthetic seen in the brand's packaging and visual identity. Keywords should align with the brand's core values of healing, luxury, and empowerment.

Social Perception

High-Quality & Effective, Luxurious & Aspirational, Trustworthy & Clean, Innovative, Founder-Led Authenticity

Copy Examples

• •Headline: Discover Your Sanctuary. Body: Indulge in Saint Jane’s Luxury Beauty Serum, a potent elixir of 20 sacred botanicals, meticulously chosen to calm, soothe, and restore your skin’s radiant harmony. Experience the ritual of true skin wellness.
• •Headline: Petal-Soft Skin, Powered by Nature. Body: Introducing our Hydrating Petal Cream. Infused with 10 floral essences and hyaluronic acid, this luxurious moisturizer melts into your skin, leaving it deeply nourished and exquisitely soft. Pure, potent, and profoundly healing.
• •Headline: The Glow of Serenity. Body: Unveil your most luminous complexion with The C-Drops. This brightening powerhouse blends gentle Vitamin C with calming botanicals to visibly even tone and boost radiance, transforming stressed skin into a beacon of calm.
• •Headline: Empower Your Skin’s Resilience. Body: Inspired by a legacy of healing, Saint Jane crafts skincare that nurtures from within. Our Luxury Sun Ritual SPF 30 not only protects, but pampers with a blend of florals that smooth and perfect. Feel confident, feel radiant.
• •Headline: Beyond Clean. Beyond Compare. Body: At Saint Jane, luxury is in every detail, from our sustainably sourced botanicals to our science-backed active blends. Experience the transformative power of meticulously crafted skincare designed to heal and rejuvenate.