Brand Tone

Aspirational & Chic, Relaxed & Effortless, Feminine & Elegant, Welcoming & Curated

Brand Values

• •Timeless Style
• •Quality & Wearability
• •Local Connection
• •Effortless Sophistication
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, key descriptive words (e.g., "effortless," "elegant," "sun-drenched," "curated"), and words/phrases to avoid.
• •Focus on "Her": Always write with the target customer in mind. Understand her aspirations, lifestyle, and what resonates with her. Use language that speaks directly to her desires for style and ease.
• •Embrace Sensory Language: Use words that evoke the feeling of coastal living – the warmth of the sun, the texture of linen, the soft hues of a sunset. This helps to create an immersive brand experience.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy perfectly complements the visual aesthetic of the brand. If the images are light and airy, the language should reflect that.
• •Be Authentic & Passionate: Let the genuine love for the products and the coastal lifestyle shine through in the writing. Authenticity builds trust and connection with the audience.

Social Perception

Saint Harlowe is likely perceived as a stylish, local boutique catering to women who appreciate a relaxed, coastal aesthetic with a touch of elegance.

Copy Examples

• •Instagram Post (New Dress): Sway into the weekend with our latest arrival. Crafted from the softest linen and designed for sun-drenched days and balmy evenings. Discover the essence of effortless elegance. ✨ #SaintHarlowe #CoastalChic #NewArrivals #TimelessStyle
• •Website Homepage Banner: Welcome to Saint Harlowe. Your destination for curated fashion, inspired by the art of coastal living. Explore pieces that whisper sophistication and embrace everyday beauty.
• •Email Newsletter Subject: Sun-Kissed Styles Have Arrived ☀️ | Your Saint Harlowe Edit
• •Product Description (Statement Accessory): Elevate your look with this timeless piece. Designed to be cherished, it’s the perfect touch of understated glamour for any occasion. Wear it your way, every day.
• •Instagram Story (Behind the Scenes): A little peek into our Burleigh Heads haven today! ✨ We’re surrounded by beautiful textures and dreamy hues, curating the perfect pieces for your wardrobe. Pop in and say hello or explore online. #SaintHarloweLifestyle #BoutiqueShopping #CoastalLiving