Brand Tone

Mysterious, Edgy, and Exclusive

Brand Values

• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Artistic and Mystical Aesthetic
• •Community

Best Practices

• •Use evocative, not just descriptive, language to add to the mysterious and exclusive tone.
• •Keep copy concise and confident; short, impactful statements are more effective.
• •Incorporate symbolic emojis that align with the brand's aesthetic (e.g., moon, snake, black heart, sparkle, key).
• •Create a sense of exclusivity and urgency using words like "limited," "exclusive," "for the few," and "before it vanishes."
• •Maintain a consistent voice across all platforms, training staff to adopt the "Mysterious, Edgy, and Exclusive" tone.

Social Perception

The public perception of Saintbunny is largely positive, praising its unique niche and product quality. Customers appreciate the originality and beauty of the designs, often describing the jewelry as unique, 'witchy,' and powerful. The brand's cohesive and strong aesthetic successfully attracts its target audience, positioning it as a legitimate, high-quality 'slow fashion' brand.

Copy Examples

• •Shed the ordinary. Our Serpentine Ring, forged for the untamed. Now coiled in the shop. 🐍 #Saintbunny #AlternativeJewelry #EmbraceYourNature
• •Your jewelry should be as unique as your soul. Discover the Saintbunny collection—handcrafted pieces that speak in whispers of the ancient and the arcane. Shop the collection.
• •Your new power piece has arrived. ✨ #saintbunny #unboxing #witchtok #gothstyle
• •Jewelry For The Few. Worn To Be Seen.
• •There are symbols that hold power. We've captured them in silver and stone. For a limited time, the Midnight Collection is available to those who hear its call. Explore the pieces before they vanish into the shadows.