Brand Tone

Empowering & Inspirational, Conscious & Ethical, Positive & Uplifting, Authentic & Transparent, Modern & Stylish, Customer-centric & Responsive

Brand Values

• •Sustainability
• •Ethical Sourcing & Production
• •Quality & Durability
• •Empowerment
• •Inclusivity
• •Comfort & Functionality
• •Style
• •Authenticity & Transparency
• •Customer Focus

Best Practices

• •Develop a Comprehensive Brand Voice and Style Guide: Document SAINA's specific tone (Empowering, Conscious, Authentic, Positive), approved vocabulary (e.g., "sustainable," "ethical," "empower," "community," "movement"), an "Our Brand As a Person" profile (e.g., SAINA is your supportive, eco-conscious, stylish friend who encourages you to be your best self), and examples of "do's and don'ts" for copy. This guide should be the go-to resource for anyone creating content.
• •Prioritize Values in Messaging: Ensure SAINA’s core values (Sustainability, Ethical Sourcing, Empowerment, Quality, Inclusivity) are consistently woven into the narrative across all platforms. Every piece of copy should, where appropriate, subtly or overtly reinforce one or more of these values.
• •Speak Directly to the Target Audience with Empathy: Understand the audience's aspirations (e.g., fitness, well-being, making conscious choices) and challenges (e.g., finding activewear that is comfortable, stylish, and ethical). Use "you" and "your" to create a direct connection, and frame benefits around how SAINA helps them achieve their goals and feel good.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a product description, or a customer service email, the tone and language should feel consistently like SAINA. Regularly audit content across platforms to ensure alignment.
• •Read Aloud and Get Feedback: Before publishing, read copy aloud to catch awkward phrasing or shifts in tone. If possible, have multiple team members review copy to ensure it aligns with the established brand voice and resonates with the intended message of empowerment and conscious living. Encourage sharing of customer feedback within the team to keep the brand voice grounded in customer perception and needs.

Social Perception

Positive Customer Feedback, Eco-Conscious Brand, High-Quality Athleisure, Empowering for Women, Emerging Brand

Copy Examples

• •Headline: Move with Intention. Live with Impact. Body: SAINA activewear isn't just about looking good while you sweat. It's about feeling incredible, knowing your choices support ethical practices and a healthier planet. Crafted from sustainable materials, designed for every beautiful body. Wear the change. #SainaStyle #SustainableActivewear #EmpoweredBySAINA
• •Headline: Your Journey, Your Activewear. Uncompromised. Body: We believe you should never have to choose between performance, style, and your values. SAINA is thoughtfully designed in California, bringing you ethically sourced, sustainably made activewear that moves with you, supports you, and empowers every step of your unique path. Discover the difference. #SAINAActive #EthicalFashion #ConsciousComfort
• •Headline: Real Comfort. Real Sustainability. Real You. Body: Forget fast fashion. Embrace activewear that’s built to last, feels amazing, and aligns with what you care about. At SAINA, we’re committed to transparency, from our eco-friendly fabrics to our inclusive designs. Because empowering you means empowering the planet too. Shop your values at saina.shop. #SAINACommunity #BuiltToLast #FeelGoodActivewear
• •Headline: Beyond the Mat: Activewear for a Life in Motion. Body: From your morning yoga to your evening unwind, SAINA pieces are designed for every moment. Experience the buttery-soft feel of our sustainable fabrics and the confidence of a perfect fit, ethically made to support your active life and our shared world. What adventure will your SAINA take you on today? #LifeInSAINA #VersatileStyle #EcoActive
• •Headline: Designed by Women, for Women. Inspired by You. Body: SAINA was born from a desire to create activewear that truly understands and celebrates the female form in all its diversity. We listen to your feedback, ensuring every piece delivers on comfort, functionality, and style, all while upholding our commitment to ethical and sustainable production. Join our community and #MoveWithSAINA.