Brand Tone

Authentic & Relatable, Adventurous & Inspiring, Family-Oriented & Wholesome, Resilient & Determined, Educational & Informative (Subtly), Appreciative & Humble

Brand Values

• •Adventure & Exploration
• •Perseverance & Resilience
• •Authenticity & Honesty
• •Family
• •Fun
• •Possibility & Inspiration
• •Hard Work & Self-Sufficiency
• •Gratitude & Community
• •Openness & Understanding

Best Practices

• •Speak from the Heart (Authenticity): Write as Ben and Ashley would speak – openly, honestly, and from their personal experience. Share the challenges as well as the triumphs. Avoid overly polished or corporate language.
• •Emphasize 'We' and 'Our' (Family & Community): Consistently use inclusive language that brings the audience into the Nahoa family and journey. Highlight that this is a shared experience with their viewers and patrons.
• •Infuse Adventure and Inspiration: Even in mundane updates, connect back to the bigger picture of exploration, pursuing dreams, and the unique lifestyle. Use vivid language that evokes the spirit of adventure.
• •Keep it Relatable (Show, Don't Just Tell): Instead of saying "it's hard," describe a specific challenging situation and how the family tackled it. This makes the content more engaging and reinforces the values of perseverance and resilience.
• •Maintain a Tone of Gratitude: Regularly incorporate expressions of thanks to their audience and supporters. This reinforces the community aspect and the humble appreciation that is part of their brand.

Social Perception

Positive & Inspiring, Real & Relatable, Credible Sailors, Engaged Community, Occasional Criticism/Controversy, Informative for Sailors

Copy Examples

• •Website Homepage Banner: "More than 50,000 miles. 30+ countries. 2 kids. 1 dream. This isn't just sailing; it's our life, unfiltered. Come aboard Sailing Nahoa – the adventure is real."
• •Patreon Promotion: "Want the real, raw, and sometimes ridiculously challenging story behind the vlogs? Join our Nahoa Crew on Patreon for exclusive updates, behind-the-scenes laughs (and tears!), and a direct line to our family as we navigate the globe. Your support keeps our dream afloat and the adventures coming!"
• •Merchandise (T-shirt Slogan): "Nahoa Crew: Chase Horizons. Embrace the Detours."
• •Instagram Post (Scenic shot with family): "Sunsets like these remind us why we chose this wild ride. It's not always easy, juggling boat school, squalls, and a never-ending repair list, but moments like this, together, make it all worth it. What dream are you chasing today? #SailingNahoa #FamilyAdventure #LiveYourDream #BoatLife"
• •Nahoa 55 Catamaran Ad Snippet: "Born from a decade of circumnavigation and a relentless pursuit of the ultimate expedition vessel. The Nahoa 55: Engineered for the extreme, designed for real family adventure. Because your dream voyage deserves a boat built on experience, not just theory. Explore further. Sail Nahoa."