Brand Tone

approachable, trendy, and empowering

Brand Values

• •Affordable Style
• •Inclusivity and Relatability
• •Customer Connection
• •Effortless Confidence

Best Practices

• •Create a "Voice" Guide: Document the brand's tone (Approachable, Trendy, Empowering) and key messaging points. Include a "say this, not that" section. For example: "Say: 'Hey babes!' or 'Hi everyone!', Not: 'To our esteemed clientele'."
• •Speak Directly to Your Customer: Use "you" and "your" frequently to make the copy feel like a one-on-one conversation. This builds a personal connection and makes the customer feel seen and understood.
• •Balance Trendiness with Timeless Encouragement: While highlighting current trends is crucial, always tie them back to the core value of empowerment. Instead of just saying a style is "on-trend," explain how it will make the customer feel (e.g., "This power shoulder blazer isn't just a trend, it's a confidence boost for your Monday morning.").
• •Incorporate User-Generated Content (UGC) and Social Proof: Actively encourage customers to share their looks using a branded hashtag. When reposting, use their words in your caption (with permission) to showcase authentic appreciation and build a stronger community. This reinforces the "relatable" and "customer-centric" values.
• •Use a Consistent Emoji Palette: Emojis are a key part of the brand's friendly tone. Select a handful of on-brand emojis (e.g., ✨💖🔥) to use regularly. This creates visual consistency and reinforces the brand’s personality across all posts and platforms.

Social Perception

largely positive, praised for friendly customer service, offering good quality for the price, and serving as a source of style inspiration

Copy Examples

• •Your wardrobe called, it wants a refresh! ✨ Say hello to the new collection that’s all about making you feel amazing, effortlessly. From coffee runs to date nights, we’ve curated the perfect pieces to help you own every moment. Tap the link in bio to discover your new favorite outfit! #SaigeAndRose #NewCollection
• •The dress that does it all? We found it. Meet the 'Everyday Chic' dress! Dress it up with heels or keep it casual with sneakers—this is the piece your closet has been missing. Feel confident, comfortable, and totally you. Available now in three must-have colors!
• •Treat Yourself! You deserve it. 💖 Our Mid-Season Sale is ON! Get up to 40% off on select styles that will instantly boost your confidence (and your mood!). Don’t wait, these looks are going fast. Shop the sale now and snag that piece you've been eyeing.
• •Style Question! How would you wear this? We're obsessed with the versatility of our new satin midi skirt, but we want to see YOUR ideas! Casual? Glam? Work-ready? Drop a comment below and show us how you'd rock it. We'll feature our favorite looks on our stories! #StyleInspo #CommunityLove
• •Just Dropped: The perfect top for your weekend plans! (Poll: 🔥 or ❤️?) See it in action! So soft, so chic. We believe style should be easy and make you feel incredible. This top does both. Swipe up to make it yours!