Brand Tone

Confident & Assuring, Practical & Functional, Quality-Focused, Customer-Centric & Trustworthy, Slightly Adventurous (Aspirational)

Brand Values

• •Quality & Durability
• •Practicality & Functionality
• •Customer Trust & Reliability
• •Experience-Driven Innovation
• •Simplicity
• •Family Values

Best Practices

• •Prioritize "Protection" and "Durability": These concepts are central to the brand. Ensure copy consistently reinforces the strength and reliability of the products. Use words like "robust," "resilient," "uncompromising," "engineered," and "built to last."
• •Maintain a Confident and Assuring Voice: Back claims with the "Sahara Pledge" and the expertise of the founders. Use declarative statements and guarantees where appropriate (like the lifetime warranty).
• •Emphasize Practicality and Simplicity: Highlight how the products solve a real-world problem (device damage) in a straightforward and effective way. Focus on ease of use and seamless integration into the user's lifestyle, mentioning features like "logo-free design" or "slim profile."
• •Speak from Experience (Subtly): Weave in the narrative of being founded by repair engineers. This adds credibility and reinforces the "experience-driven" aspect of their designs without being overly technical.
• •Use Clear, Direct Language: Avoid excessive jargon or overly flashy marketing speak. The tone should be accessible and honest, reflecting the brand's commitment to straightforward, effective protection.

Social Perception

Positive Recognition for Protection, Good Value, Mixed Perceptions on Material Quality/Price for Some Products, Awareness through Retail Partners, Warranty as a Plus, Confusion with "Sahara Group"

Copy Examples

• •SaharaCase®: Engineered for Your Everyday. Built for a Lifetime.
• •Adventure awaits, and so does that accidental drop. With SaharaCase®, your tech is ready for anything life throws its way. #PracticalProtection #DurableByDesign
• •Experience uncompromising device protection, born from real-world repair expertise. Our ZeroDamage Tempered Glass and precision-engineered cases offer robust defense in a slim, functional design. We build it to last, so you can live without limits.
• •At SaharaCase®, our pledge is simple: create protection we trust for our own devices. Quality, durability, and practical design are at the heart of everything we do. No frills, just reliable defense for your essential tech.
• •Your Device Deserves the SaharaCase® Promise: Enduring Quality, Guaranteed.