Brand Tone

Adventurous & Experiential, Premium & Gourmet, Wholesome & Natural, Playful & Indulgent, Approachable

Brand Values

• •Quality
• •Innovation
• •Adventure & Discovery
• •Wholesomeness
• •Craftsmanship
• •Community

Best Practices

• •Embrace "Beyond Ordinary": Ensure copy consistently reflects a departure from the mundane, highlighting unique ingredients, flavor combinations, and the adventurous spirit of the brand.
• •Highlight Sensory Details: Focus on taste, texture, and aroma. Use vivid language to describe the layers of flavor and texture and the experience of eating Sahale Snacks. Words like crunchy, glazed, tart, fragrant, sweet, and savory are key.
• •Tell the Story (Subtly or Directly): Weave in elements of the brand's origin – the pursuit of a better snack, inspired by adventure and culinary traditions. This adds authenticity and depth.
• •Spotlight Quality Ingredients: Emphasize thoughtfully sourced, premium, natural, non-GMO, gluten-free, and dry-roasted aspects where appropriate to reinforce the wholesome and high-quality perception.
• •Maintain an Adventurous yet Approachable Voice: While premium and gourmet, the tone should still feel inviting and accessible for an everyday special treat or a boost during an active day. Avoid overly exclusive or pretentious language. Strive for a balance that is both aspirational and attainable.

Social Perception

Customers generally perceive Sahale Snacks as a high-quality, gourmet snack option with unique and delicious flavors. The brand is seen as a healthier alternative to conventional snacks, suitable for on-the-go lifestyles and those seeking natural ingredients. There's an appreciation for the beyond ordinary and adventurous flavor profiles. The price point is sometimes noted as premium, but often justified by the quality and taste. The brand resonates with consumers looking for an indulgent yet relatively healthy treat.

Copy Examples

• •Headline: Adventure in Every Bite. Body: Tired of bland? Our Pomegranate Vanilla Cashews blend tart pomegranate-infused apples with fragrant Madagascar vanilla for a taste journey that’s anything but ordinary. Snack Better. Explore Sahale.
• •Headline: Fuel Your Ascent. Body: Inspired by the peaks that challenged us, Sahale Snacks Maple Pecans Glazed Mix offers the wholesome energy of roasted pecans and walnuts with a touch of sweet maple. Conquer your day, the delicious way.
• •Headline: Beyond Ordinary. Beyond Delicious. Body: We travel the world for the finest ingredients, then dry-roast and expertly blend them into unique snack creations like our Honey Almonds Glazed Mix – a perfect harmony of sweet, salty, and crunchy. Elevate your snack break.
• •Headline: Craveable Flavors. Naturally Crafted. Body: Indulge your senses with our Thai Cashews. A tantalizing mix of lemongrass, soy-glazed cashews, and a hint of chili. It’s the gluten-free, non-GMO snack that proves wholesome can be wildly flavorful.
• •Headline: This Isn't Just a Snack. It's an Experience. Body: Uncap a pouch of Sahale Snacks and unleash a symphony of textures and globally-inspired tastes. From thoughtfully sourced nuts to perfectly balanced glazes, it’s a moment to savor. What will you discover?