Brand Tone

Reassuring Professionalism and Aspirational Encouragement

Brand Values

• •Security & Peace of Mind
• •Reliability & Trust
• •Accessibility & Support
• •Simplicity
• •Enabling Adventure

Best Practices

• •Lead with the Emotional Benefit: Start with the "why" behind insurancepeace of mind, freedom, security. Follow with the "what"the policy features. Frame the product as an enabler of positive experiences.
• •Use Clear, Simple, and Reassuring Language: Avoid industry jargon. Use terms like "24/7 support," "help in an emergency," and "travel protection" instead of complex policy terminology. This builds trust and ensures clarity.
• •Leverage Trust Signals: Consistently mention key trust-building facts, such as "Meets all government entry requirements" and "24/7 WhatsApp support line," to reassure potential customers of the brand's legitimacy and reliability.
• •Pair Aspiration with Practicality: In visual content (social media, ads), always combine aspirational travel imagery with a clear, reassuring message about safety and support. The image creates the desire; the copy provides the logical reason to buy.
• •Maintain a Consistent Voice Across All Platforms: The helpful, professional, and reassuring tone used in marketing materials must extend to all customer interactions, including email confirmations, support chats, and claim processing communications, to create a seamless and trustworthy brand experience.

Social Perception

Functional and legitimate solutions provider, seen as a necessary utility that performs its function reliably. Perception is neutral-to-positive, built on competence and dependability.

Copy Examples

• •Explore Costa Rica, Worry-Free. From cloud forests to pristine beaches, your adventure is waiting. Our official travel insurance provides 24/7 medical assistance and meets all entry requirements, so you can focus on the Pura Vida. Get your instant quote now.
• •Your Passport to the World. Protected. Whether it's a business trip or the vacation of a lifetime, travel with the confidence that you're covered. Sagicor offers international protection for Ticos, with medical and travel support anywhere you go. Travel smart, travel safe.
• •Last Check Before Your Flight? Passport. Tickets. Insurance. Don't forget the most essential item for your trip to Costa Rica. Get fully covered in less than 5 minutes. Swipe up to secure your peace of mind.
• •The Smartest Investment for Your Trip. A small addition to your travel budget can save you from thousands in unexpected costs. With Sagicor, you get comprehensive medical coverage and 24/7 support, ensuring a minor hiccup doesn’t turn into a major crisis.
• •The only thing you should be thinking about is the view. Let us handle the 'what-ifs'. #Sagicor #TravelSafe #AdventureProof #CostaRica