Brand Tone

Conscious & Committed, Creative & Passionate, Accessible & Inclusive, Nurturing & Supportive, Slightly Activist/Aware

Brand Values

• •Social Responsibility & Activism
• •Sustainability & Anti-Consumerism
• •Bibliodiversity & Love of Reading
• •Creativity & Beauty
• •Community & Connection
• •Independence & Authenticity

Best Practices

• •Embrace "Woke" with Purpose: Ensure the term "woke" is always contextualized by your brand's specific commitments (ecology, social justice, bibliodiversity) to avoid misinterpretation and align with your activist yet thoughtful tone. Use it as a call to awareness and positive action.
• •Lead with Values: Start with your core values (sustainability, social commitment, love of reading) as the foundation for all copy. Every piece of communication should reflect at least one of these deeply held principles.
• •Maintain a Passionate & Inclusive Voice: Infuse your copy with genuine enthusiasm for books and a welcoming tone that invites everyone to participate in reading and learning, regardless of their background. Use phrases that speak of shared experiences and community.
• •Educate & Inspire, Don't Just Sell: Frame your products (books, e-books, upcycled items) not just as items for sale, but as tools for enlightenment, connection, and positive impact. Explain the "why" behind each offering.
• •Stay Authentic & Transparent: Be open about your "slow production" methods, your commitment to second-hand items, and your philosophical alignments. This builds trust and resonates with an audience that values transparency and ethical practices.

Social Perception

The brand likely appeals to a niche audience that values ethically sourced products, sustainability, social justice, and literature with a purpose. The French-centric communication on Instagram suggests a primary target audience in French-speaking regions or those interested in French culture and literature. The use of "woke" might attract those who identify with progressive values but could also be a point of contention or misunderstanding for audiences unfamiliar with or critical of the term. However, within their context of a "committed bookshop," it seems to align with their stated values.

Copy Examples

• •Au-delà des pages, une seconde vie. Chez Éditions Woke Up, chaque livre d'occasion est une promesse : celle d'un avenir plus durable et d'une histoire qui continue. Rejoignez notre mouvement pour une lecture engagée et consciente. 🌿📚 #Bibliodiversité #LectureEngagée #SlowReading
• •Lire, c'est s'éveiller. Éditions Woke Up : des livres qui nourrissent l'esprit et respectent la planète. Découvrez nos éditions indépendantes, féministes, écologiques et sociales.
• •Portez vos convictions. Ce sac unique, créé à partir de matériaux revalorisés, célèbre l'amour des mots et l'engagement pour un monde plus juste. Plus qu'un accessoire, un manifeste. #Upcycling #ModeConsciente #ÉditionsWokeUp
• •S'informer pour agir. Notre nouvelle publication explore [Thème Social pertinent]. Parce que chez Éditions Woke Up, nous croyons que les livres sont des outils puissants pour le changement et l'éveil des consciences. Disponible dès maintenant. #DroitsHumains #Éducation #ChangementSocial
• •Fondée sur la passion des livres et la conviction qu'un autre monde est possible, Éditions Woke Up est plus qu'une librairie : c'est un espace de partage, de découverte et d'engagement. Nous sélectionnons et créons des œuvres qui inspirent, interpellent et célèbrent la diversité sous toutes ses formes.