Brand Tone

spiritual, empowering, and serene

Brand Values

• •Empowerment
• •Holistic Well-being
• •Connection
• •Customization and Personal Expression
• •Inclusivity

Best Practices

• •Use Empowering and Positive Language: Always focus on the uplifting and beneficial aspects of the jewelry. Use words like "empower," "guide," "protect," "heal," and "manifest" to reinforce the brand's core values.
• •Maintain a Serene and Spiritual Voice: The tone should consistently reflect a sense of calm, mindfulness, and spiritual connection. Avoid overly aggressive or sales-y language.
• •Educate and Inform: Share knowledge about the different crystals and their properties. This not only adds value for the customer but also reinforces the brand's expertise and authenticity in the holistic space.
• •Foster a Sense of Community: Encourage user-generated content by asking followers to share their experiences with the jewelry. This builds a community around shared values and enhances the perception of connection.
• •Be Inclusive and Authentic: Ensure that the language and imagery used are welcoming to all. The brand's story, rooted in the founder's personal journey with crystals, should be a consistent thread in communications to build trust and authenticity.

Social Perception

Customers and the general public perceive Sage + Stone Jewellery as a brand that offers more than just accessories; they provide meaningful and beautiful pieces with positive energy. Reviews frequently highlight the beauty and elegance of the designs, combined with the perceived spiritual and healing benefits of the crystals. The customizable aspect of the jewelry is also highly appreciated, allowing customers to feel a deeper personal connection to their chosen pieces.

Copy Examples

• •Adorn yourself with intention. Our new collection has arrived, featuring crystals to guide, protect, and empower you on your journey. Discover the piece that speaks to your soul.
• •Your energy is ever-changing, and your jewelry should be too. With our interchangeable crystal keepers, you can align your style with your spirit, one stone at a time.
• •Embrace the tranquil energy of Amethyst. Let this powerful stone soothe your mind, body, and soul, bringing a sense of calm and clarity to your day.
• •Find your inner peace. Our holistic jewelry is more than an accessory; it's a daily reminder to connect with your higher self and manifest your desires. What energy are you calling in today? 💫
• •A gift for your spirit. Treat yourself or a loved one to a piece of Sage + Stone Jewellery and feel the positive vibrations with every wear. Our pieces are designed to be cherished for years to come.