Brand Tone

aspirational, welcoming, and focused on aesthetics and creating a happy home environment

Brand Values

• •Customer Happiness: "We believe your space should make you happy." and "customers' best interest is always its top priority."
• •Curated Selection & Timelessness: Offering "timeless planters, vases, and décor, curated and shipped with love" and "meticulously hand pick each and every one of our suppliers."
• •Accessibility/Affordability: Striving "to offer the best products at the most affordable prices and ship them to you anywhere in the world."
• •Customer Service: Insisting on "exceptional customer service" with a team available 7 days a week.
• •Making a House a Home: A central theme is helping customers "make your house feel like home."

Best Practices

• •Focus on "Home" and "Happiness": Consistently weave in language that evokes the feeling of a comfortable, happy, and personalized home environment. Use words like "haven," "sanctuary," "joy," "cherished," "comfort," and "inspire."
• •Maintain an Aspirational yet Welcoming Voice: Use encouraging and positive language. Position products as tools to help customers achieve their ideal living space. Avoid overly technical jargon; keep the language accessible and inviting.
• •Highlight Curation and Timelessness: Emphasize that products are "hand-picked," "curated," "timeless," and "unique." This reinforces the idea of quality and lasting style, aligning with the desire to create a cherished home.
• •Visual Storytelling in Text: Use descriptive language that helps the customer visualize the products in their own space and imagine the positive impact they will have. For instance, instead of "Nice lamp," try "Cast a warm, inviting glow in your reading nook with our elegant floor lamp."
• •Consistent Call to Action (CTA) Language: Ensure CTAs align with the brand's welcoming and aspirational tone. Examples: "Discover Your Style," "Create Your Dream Space," "Explore the Collection," "Make Your Home Happy."

Social Perception

somewhat polarized. On their direct review platforms like Judge.me, they have a very high number of positive reviews, with customers praising products and the brand. However, there is a counter-narrative on other platforms like Reddit and Servicerate, where users have described Sage & Sill as a dropshipping company, raising concerns about product quality, shipping times, and customer service when issues arise.

Copy Examples

• •Headline: Transform Your Space, Elevate Your Everyday. Body: At Sage & Sill, we believe your home should be a haven. Discover our curated collection of decor and furniture, designed to bring timeless beauty and joy into every room. Make your house a home you love.
• •Headline: Find Your Happy Place. Body: It's more than just decor; it's about creating a feeling. Sage & Sill offers unique pieces that reflect your style and help you craft a space that truly makes you happy. Explore new arrivals today!
• •Headline: Curated for You, Loved by Your Home. Body: From statement lighting to the perfect planter, every Sage & Sill piece is chosen with care. We're dedicated to helping you find those special items that turn a house into your cherished home. Enjoy free worldwide shipping on all orders.
• •Headline: Timeless Design, Modern Living. Body: Discover decor that blends classic elegance with contemporary style. Sage & Sill brings you a world of beautiful possibilities to refresh your interiors and express your unique taste. Let's make your home beautiful, together.
• •Headline: Little Details, Big Happiness. Body: It's the little touches that make a house feel like home. Explore Sage & Sill’s collection of unique accessories, planters, and lighting to add personality and warmth to your favorite spaces. Create your dream home, one beautiful piece at a time.