Brand Tone

Approachable, Friendly, Humorous, Sassy, Helpful, Informative, Passionate, Creative, Inclusive

Brand Values

• •Customization & Personalization
• •Quality Craftsmanship
• •Creativity & Design
• •Customer Connection
• •Authenticity
• •Community Engagement

Best Practices

• •Embrace the "Elder Millennial Smartass" Persona: Don't be afraid to inject humor, wit, and a touch of sass into captions and responses. Authenticity is key.
• •Stay Friendly and Approachable: Balance the sass with genuine warmth and helpfulness. Make customers feel like they're talking to a real, relatable person.
• •Highlight Customization and Creativity: Continuously emphasize the bespoke nature of the products and the graphic design expertise behind them. Use phrases like "custom for you," "your vision, our creation."
• •Be Visually Consistent (When Website Relaunches): Ensure the new website's design, fonts, and imagery reflect the creative, modern, and slightly edgy vibe seen on TikTok.
• •Engage Authentically: Continue the genuine interactions on social media. Respond to comments in a way that reflects the brand's personality – not just generic replies. Share user-generated content when appropriate.

Social Perception

Skilled in graphic design and laser cutting, a source for unique, personalized decor items, engaged and interested viewers on TikTok, positive responses to comments and engagement.

Copy Examples

• •Instagram Post (New Nursery Sign): Tiny human, big personality! ✨ We absolutely LOVED bringing this custom nursery sign to life from your inspo pics. Got a dream design for your little one's space? We're all ears (and lasers!). DM us to get started on your unique piece. #SageSignCo #CustomNurseryDecor #LaserCutSigns #BabyRoomInspo #RealGraphicDesignerMagic
• •TikTok Video Caption (Funny Process Video): Surviving on coffee and laser fumes. ☕💨 Another day, another awesome custom sign in the making. Who needs sleep when you can make cool stuff, right? 😉 P.S. Yes, I’m an elder millennial. Yes, I’m a smartass. You’ve been warned. 🏳️‍🌈 #SageSignCo #LaserCutting #SignMakerLife #SmallBusinessOwner #ElderMillennial #CustomDecor #FunnyReels
• •Facebook Ad (Wedding Signage): Your love story is unique, your wedding signs should be too! From welcome signs to personalized cake toppers, SageSignCo creates custom laser-cut and printed pieces that tell *your* story. Let's make your big day even more memorable. Send us a message – we love custom orders! hello@sagesignco.com #SageSignCo #WeddingSigns #CustomWeddingDecor #PersonalizedSigns #GraphicDesign #LaserEngraved
• •Email Blast (Website Revitalization Teaser): Hey Smartasses & Sign Lovers! Big things are happening behind the scenes at SageSignCo! We're giving our website a major glow-up (kinda like one of our custom nightlights 😉). While we're busy beautifying, we're still here for all your custom sign needs. Drop David a line at hello@sagesignco.com to chat about your next project! Stay tuned for the big reveal! #SageSignCo #WebsiteComingSoon #CustomSigns #GraphicDesigner #ShopSmall
• •Product Description (Custom Last Name Sign): Make your house a home with a statement piece that’s uniquely YOU. Our custom laser-cut last name signs are designed by a real graphic designer (hi, that’s David!) and crafted with a whole lotta love (and maybe a little bit of millennial snark). Perfect for housewarmings, weddings, or just because your gallery wall is looking a bit naked. Let’s create something awesome together! #SageSignCo #LastNameSign #PersonalizedHomeDecor #CustomMade #WallArt #ModernFarmhouse