Brand Tone

Aspirational, Educational, and Professional.

Brand Values

• •Health and Wellness
• •Quality and Safety
• •Transformation and Self-Care
• •Trust and Authenticity

Best Practices

• •Lead with the Benefit, Support with the Feature: Start with the emotional or physical benefit the customer will experience (e.g., "Feel renewed and clear-headed"). Then, explain the feature that delivers this benefit (e.g., "Our full-spectrum infrared heaters...").
• •Use Aspirational and Empowering Language: Frame the product as an investment in a better self. Use words like "elevate," "transform," "unlock," and "master" to inspire action and position the brand as a partner in the customer's wellness journey.
• •Educate, Don't Just Sell: Build trust by explaining the "why" behind the technology. Create content that discusses the science of infrared heat, detoxification, and cold therapy in a clear and accessible way. This positions the brand as a knowledgeable authority.
• •Maintain a Consistent, Premium Vocabulary: Use words that evoke quality, safety, and effectiveness. Terms like "hand-crafted," "medical-grade," "non-toxic," "premium," and "scientifically-engineered" should be used consistently across all platforms to reinforce the brand's high-end positioning.
• •Amplify Social Proof with Storytelling: Move beyond simple testimonials. Share customer stories that detail their "before and after" journey. Highlight how a Sage Sauna helped them overcome a specific challenge, like chronic pain, poor sleep, or workout fatigue. This makes the benefits more relatable and compelling.

Social Perception

Sage Sauna is perceived as a premium, trustworthy brand in the home wellness space. Customers who purchase their products view it as a worthwhile investment and report high satisfaction with the product's quality and performance. Reviews frequently mention the noticeable health benefits and the convenience of having a spa-quality experience at home. The brand is seen as a reliable choice for those serious about biohacking, detoxification, and enhancing their personal fitness and recovery routines.

Copy Examples

• •Your daily ritual, redefined. It’s more than just heat. It’s your quiet escape, your moment of clarity, and your recovery powerhouse, all before you step out the door. This is wellness, on your terms. #SageSauna #HomeSpa #WellnessJourney
• •The Ultimate Recovery Tool Is Now in Your Home. Engineered for deep healing and peak performance. Our full-spectrum infrared saunas deliver state-of-the-art detoxification and muscle repair. Elevate your health. Invest in yourself.
• •Unlock Deeper Sleep & Faster Recovery Tonight
• •Stop Just Recovering. Start Rejuvenating. Tired of muscle soreness and nagging stress? The Sage Sauna uses advanced infrared technology to penetrate deep into your tissues, flushing out toxins and accelerating healing. See why top wellness experts are making this their #1 recovery tool.
• •Crafted for Purity, Designed for Life. Our Thera360 Plus sauna is constructed from non-toxic, organic bamboo and features our advanced EMF and ELF remediation technology. Because your peace of mind is the ultimate luxury. Experience the cleanest, safest detox available.